Home > Automotive > Mobility > Electric Vehicles > E-City/Urban Bike Market
The proliferation of shared e-bike schemes and bike-sharing programs in many cities worldwide is helping cater to the growing demand for convenient and affordable transportation solutions. For instance, in June 2022, payment-technology leader Mastercard joined forces with Freebike to introduce the world’s first-ever tap as well as ride electric bike sharing system in Helsinki. These services offer flexible access to e-bikes for short trips while providing first-mile and last-mile connectivity to complement the existing public transportation systems. The expansion of shared mobility services is also driving the preference for e-city/urban bikes among tourists, commuters, and residents.