Home > Consumer Goods & Services > Retail > Recreational Products > E-Cigarette Market
The market, with prominent players, such as Philip Morris International, Altria Group, JUUL Labs, British American Tobacco and Japan Tobacco holds a market share of ~20-25%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
Major players operating in the e-cigarette industry include: