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The burgeoning government and regulatory support, such as the WHO and the UN to limit the number of road accidents and fatalities with improved road safety will prove favorable for the industry growth. To quote an instance, in March 2023, the Delaware Department of Transportation (DelDOT) installed a wrong way driving detection as well as alert system for alerting and correcting wrong way drivers before entering the highway. The growing adoption of advanced driver alert systems to predict driver fatigue and distraction, including IoT-based smart alert systems for drowsy driver detection, will add to the industry expansion.
The expense of implementing driver alert systems can be prohibitive, particularly for entry-level and mid-range vehicles where manufacturers often operate with tight cost margins. While luxury car models increasingly include these systems as standard features, budget-conscious consumers may view them as optional due to the added cost. This price barrier hinders widespread adoption, especially in developing regions. Furthermore, limited aftermarket installation options further slow market penetration. Consequently, high costs could restrict the growth potential of the market, creating disparities in access to safety technology across different vehicle segments and regions.