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The passenger vehicle segment held around 60% of the driver alert system market share in 2022. The rising ownership of passenger vehicles along with the growing emphasis on drowsiness detection has soared the adoption of driver attention warning systems. To cite an instance, the Indian Government announced its plans of setting the standards for "Drowsiness Alert System" installed in buses, cars, and trucks for delivering audio alerts to drivers that may fall asleep while behind the wheel. Rising consumer acceptance and awareness regarding the benefits of driver alert systems in preventing accidents and improving road safety will contribute to the segment growth.
The camera segment accounted for 40% of the driver alert system market share in 2022, driven by its pivotal role in enhancing road safety. Cameras, powered by advanced sensor technology and image recognition algorithms, monitor driver behavior and road conditions in real-time. Their ability to detect drowsiness, distractions, and potential collisions contributes to accident prevention. The growing integration of cameras in vehicles enables more accurate analysis of driver engagement and potential hazards. The rising consumer demand for safety features, and collaborations between automakers and technology firms accelerate camera component adoption.
The North America driver alert system market was record more than 25% of revenue share in 2022, attributed to the growing support from government agencies and safety organizations to mandate the inclusion of safety features in new vehicles. The rising automotive sales mainly in Canada and the U.S. has compelled multiple manufacturers to collaborate with technology companies and suppliers for developing and integrating effective driver alert systems in vehicles. As per the Canadian Automotive Outlook, vehicle sales in Canada rose by 4.4% year-on-year during Q1 of 2023. The surging popularity of autonomous driving technologies will further drive the regional market growth.