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Dried Herbs Market size was valued at USD 3.78 billion in 2023 and is projected to grow at 5.1% CAGR from 2024 to 2032. A prominent trend in the market is the growing consumer preference for natural and organic products. As consumers become more health-conscious, they gravitate towards products devoid of additives, preservatives, and artificial flavors. This shift has bolstered the demand for dried herbs, viewed as healthier and more natural alternatives to artificial seasonings and flavor enhancers.
Additionally, the rising allure of ethnic and international cuisines has spurred demand for dried herbs like oregano, basil, thyme, and rosemary. As consumers delve into diverse culinary experiences, they increasingly seek authentic ingredients that not only enhance flavor profiles but also infuse cultural authenticity into dishes. This trend is particularly pronounced in North America and Europe, where multiculturalism and global flavors have become integral to everyday meals.
Report Attribute | Details |
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Base Year: | 2023 |
Dried herbs Market Size in 2023: | USD 3.78 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 5.1% |
2032 Value Projection: | USD 5.9 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 200 |
Tables, Charts & Figures: | 172 |
Segments covered: | By Type, By Form, By Application, By Distribution Channel |
Growth Drivers: |
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Pitfalls & Challenges: |
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Furthermore, the convenience and extended shelf life of dried herbs, in contrast to their fresh counterparts, make them a favored choice for both consumers and food manufacturers. This preference is especially evident in urban areas, where access to fresh herbs might be limited, and there's a demand for quick and easy meal preparation solutions.
For instance, the food and beverage sector play a significant role in the economy of Europe. The food and beverage sector in the European Union produced a value added of USD 248.76 billion and a turnover of USD 1207.97 billion in 2020.
As environmental awareness grows, consumers are increasingly seeking products that prioritize both health and eco-friendliness. This shift has amplified the appeal of organic dried herbs, cultivated without synthetic pesticides and fertilizers. In response, companies are broadening their organic product lines and securing certifications to attract eco-conscious consumers.