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The basil segment held over USD 860 million in 2023, and it is anticipated to expand at an 6.2% of CAGR during 2024-2032. The dried herbs market showcases a rich diversity, with various herbs gaining traction across regions and applications. Basil, a cornerstone of Mediterranean and Italian cuisine, remains a favorite in both home cooking and foodservice, celebrated for its unique aroma and versatility. Oregano, essential for pizza and pasta sauces, enjoys consistent demand, solidifying its place in home kitchens and restaurants alike.
Rosemary and thyme, often associated with gourmet cooking and health benefits, are increasingly sought after for roasting and grilling. Parsley serves as a favored garnish and flavor enhancer, while mint shines in both savory dishes and refreshing beverages. Bay leaves play a crucial role in elevating slow-cooked dishes and stews. Chives and coriander/cilantro, staples in Asian and Middle Eastern cuisines, are witnessing steady market growth.
The dried herbs market from whole segment was valued at USD 1.28 billion in 2023 and garner a 5.9% CAGR from 2024 to 2032. The market dynamics of dried herbs are influenced by their available forms. Whole herbs, prized for their prolonged flavor retention, are favored by consumers who emphasize freshness and quality. These herbs shine in slow-cooking recipes, where their flavors can meld over time.
Powdered herbs, known for their versatility, find widespread use in spice blends, marinades, and ready-to-eat products, thanks to their seamless integration into various recipes. Crushed and flake forms strike a middle ground, offering robust flavor while being manageable, making them a favorite in foodservice and packaged products.
The food and beverages segment were valued at USD 1.93 billion in 2023 and garner a 5.6% CAGR from 2024 to 2032. The dried herbs market caters to diverse applications, with the food and beverage sector leading the charge. Dried herbs play a pivotal role in culinary staples like sauces, soups, snacks, and ready-to-eat meals. These segments are witnessing growth, driven by a consumer appetite for convenient yet flavorful food options.
In the personal care and cosmetics realm, herbs like rosemary, mint, and basil are gaining traction for their natural antiseptic and aromatic qualities, aligning with the rising demand for organic ingredients. The pharmaceutical industry harnesses dried herbs for their medicinal attributes, such as anti-inflammatory and antioxidant effects, resonating with the broader trend towards herbal remedies in healthcare.
Supermarkets and hypermarkets held USD 1.49 billion in 2023 and expected to expand at a 5.9% of CAGR during the forecast period. Supermarkets and hypermarkets dominate, offering a vast array of products and brands to meet varied consumer tastes. Their high foot traffic and one-stop shopping convenience bolster their significance. Convenience stores play a vital role, especially in urban locales where quick access to commonly used herbs is essential. Specialty stores cater to niche markets, emphasizing high-quality, organic, and gourmet herb selections for discerning consumers.
North America dried herbs market size dominated around USD 1 billion in 2023 and expected to grow at a 5.3% CAGR. In North America, the demand for convenience foods fuels the need for dried herbs in packaged and ready-to-eat meals. The rising popularity of Mediterranean and Mexican cuisines further amplifies the demand for herbs such as oregano, basil, and cilantro. Additionally, a notable shift towards organic and non-GMO products is shaping consumer preferences for dried herbs.