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Dragon Fruit Powder Market Trends

Report ID: GMI11944
Published Date: Oct 2024
Report Format: PDF

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Dragon Fruit Powder Market Trends

The dragon fruit powder industry is experiencing growth driven by increasing demand for natural, plant-based, and nutrient-rich ingredients. According to the United States Department of Agriculture (USDA), dragon fruit imports to the U.S. increased by 36% from 2019 to 2020, indicating rising consumer interest. The Food and Agriculture Organization (FAO) reports that global dragon fruit production has grown at an annual rate of 5-7% over the past decade. Key trends include its rising use in functional foods and beverages due to its antioxidant, vitamin, and mineral content.

The U.S. Food and Drug Administration (FDA) recognizes dragon fruit as a source of antioxidants and vitamin C, supporting its use in health-focused products. The superfood trend is fueling its incorporation into smoothies, health bars, and supplements. Additionally, consumers' preference for clean-label products is boosting their popularity as a natural food colorant. The cosmetic and personal care sectors are also exploring dragon fruit powder for its skin-enhancing properties.

The European Food Safety Authority (EFSA) has approved dragon fruit extract as a novel food ingredient, potentially expanding its market in the European Union. Growing awareness of health benefits and demand for exotic flavors are expanding its global market presence, with the World Health Organization (WHO) promoting increased fruit consumption for better health outcomes.

Authors: Kiran Pulidindi , Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of dragon fruit powder reached USD 12.7 billion in 2023 and is set to grow at a 16.1% CAGR from 2024 to 2032, driven by its nutritional profile and versatility.

The red dragon fruit powder segment held over USD 6.8 billion in 2023 and is projected to expand at a CAGR of over 15.7% during the forecast period, due to its higher antioxidant content and use as a natural colorant.

The food & beverages segment is anticipated to experience a CAGR of around 15.8% from 2024 to 2032, led by the demand for nutritious, plant-based ingredients.

The U.S. market was valued at approximately USD 3.4 billion in 2023 and is expected to grow at a 15.1% CAGR through 2032, propelled by increasing consumer interest in superfoods and health-conscious diets.

Major players in the industry include BR Ingredients, Hybrid Herbs, Light Cellar, Pitaya Plus, Rawnice, Sol Organica, Unicorn Superfoods, and Wilderness Poets.