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Increasing consumer awareness of environmental issues has led to a growing demand for sustainable down jackets. Brands are incorporating recycled materials, responsibly sourced down, and eco-friendly insulation options such as recycled polyester or plant-based alternatives to cater to environmentally conscious consumers. With greater scrutiny on animal welfare, consumers are seeking assurance that the down used in jackets is ethically sourced. Brands are responding by implementing strict sourcing policies, including certifications like Responsible Down Standard (RDS) or Traceable Down Standard (TDS), to ensure humane treatment of animals in the supply chain.