Dog Intestinal Health Pet Dietary Supplement Market Size - By Product Type (Pills/Tablets, Chewable, Drops, Powders and Others), By Price Range (Low, Medium, High), By Supplement Type, By Application, By Distribution Channel & Forecast, 2024 – 2032

Dog Intestinal Health Pet Dietary Supplement Market Size

Dog Intestinal Health Pet Dietary Supplement Market size was valued at USD 34.5 billion in 2023 and is anticipated to register a CAGR of 4.7% between 2024 and 2032. Increased awareness of dog health and wellness is driving significant growth in the market. Pet owners are becoming more educated about the importance of maintaining their dogs' digestive health, which directly impacts overall well-being.
 

This awareness is often fueled by veterinarians, pet nutritionists, and marketing campaigns that emphasize the role of a balanced gut in preventing common issues like bloating, diarrhea, and other gastrointestinal problems. As a result, there is a growing demand for supplements that promote healthy gut flora, enhance nutrient absorption, and strengthen the immune system.
 

Additionally, the trend towards natural and holistic pet care has led owners to seek out dietary supplements as a preventive measure rather than just a treatment option. These supplements are seen as a way to proactively support a dog’s health, leading to better long-term outcomes. With an increasing number of options available, from probiotics to fiber-rich supplements, the market is expanding rapidly. This shift in consumer behavior reflects a broader trend of humanization of pets, where dog owners are investing in products that ensure their pets lead healthier, longer lives.
 

One of the primary challenges in the market faces several challenges, primarily related to regulatory compliance and the varying efficacy of products. One significant challenge is the lack of standardized regulations governing dog supplements compared to human products. This can lead to inconsistencies in product quality and efficacy, making it difficult for consumers to choose reliable supplements. Regulatory bodies in different regions have varying standards, which can complicate the market for international companies and may result in products that do not meet the highest safety and effectiveness standards.
 

Dog Intestinal Health Pet Dietary Supplement Market Trends

One prominent trend is the increased use of multi-strain probiotics and prebiotics in supplements. Dog owners now want products that improve gut health by combining different probiotic strains and prebiotic fibres. This helps with digestion and keeps the microbiome balanced. According to the pet Food Institute, 65% of dog owners look for supplements with multiple probiotic strains. Another key trend is the growing demand for natural and organic ingredients in these supplements.
 

Consumers are more concerned about the safety and source of the products they buy for their dogs. They prefer supplements made from high-quality, natural ingredients without synthetic additives. This trend matches a larger movement towards holistic and eco-friendly dog care. The American Dog Products Association reports that 70% of dog owners prefer natural ingredients in dog supplements. Additionally, there is a rising focus on personalized nutrition. Companies are creating supplements tailored to the specific dietary needs and health conditions of individual dogs. This shows a need for customized solutions that address each dog's unique health requirements, reflecting a more informed approach to dog wellness.
 

Dog Intestinal Health Pet Dietary Supplement Market Analysis

Based on product type, the market is segmented into pills/tablets, chewable, drops, powders and others. The chewable supplements dominated the market in 2023, generating a revenue exceeding USD 14.4 billion, and is expected to grow at a CAGR of 5.6% in the forecast timeframe. Chewable supplements are becoming more popular in the dog dietary supplement market, especially for intestinal health. Consumers prefer them because they are easier for dogs to consume compared to pills or powders.
 

According to the American Pet Products Association, 67% of dog owners find chewable supplements more convenient. These supplements serve as both a treat and a source of digestive support, making it easier for dog owners to give them regularly. This format improves compliance and ensures dogs get health benefits without the hassle of hiding pills in food.
 

Based on price range, the dog intestinal health pet dietary supplement market is classified into low, medium, high. Medium price range dominated the market in 2023, with revenue exceeding USD 15.9 billion, and is expected to grow at a CAGR of 5.1% in the forecast timeframe. The medium-priced segment (Between USD 25-50) of the intestinal health dog dietary supplement market is growing quickly because it offers a good mix of affordability and quality.
 

Dog owners are more willing to spend on supplements that work well without the high cost of premium products. This segment provides a balance where consumers can get advanced ingredients, like multi-strain probiotics and prebiotics, which are important for good digestion. According to the American Pet Products Association (APPA), awareness of these ingredients' benefits is increasing, driving demand for products in this price range that offer both value and effectiveness.
 

North America dog intestinal health pet dietary supplement market emerged as the dominant region, generating a substantial revenue of USD 10.7 billion, and is expected to grow at a CAGR of 5.4% in the forecast timeframe. In North America, more people owning dogs and focusing on dog health are driving the growth of the intestinal health dog dietary supplement market.
 

As dogs become more like family members, owners are spending more on products that improve their dogs' overall health, especially their digestive systems. This awareness has increased the demand for gut health supplements with ingredients like probiotics, prebiotics, and fiber. According to the American Dog Products Association, spending on dog health products has risen by 10% annually, reflecting a trend towards preventive care and holistic health solutions, which are essential for a dog's well-being and longevity.
 

North America: The U.S. dominated the dog intestinal health pet dietary supplement market with revenue of around USD 8.9 billion in 2023 and with a CAGR of 5.6% for the forecast period of 2024 to 2032. In the U.S., rising dog ownership rates and a stronger focus on dog wellness are driving the growth of the pet intestinal health pet dietary supplement market. As American dog owners increasingly treat their dogs as family, there's a higher demand for products that support overall health, especially digestive health. According to the American Pet Products Association (APPA), 67% of U.S. households own a dog, and spending on dog care products has increased by 5% annually. This trend is supported by growing awareness of gut health benefits and the availability of high-quality, science-backed supplements. The U.S. market shows a clear preference for preventative and holistic health solutions, which has led to the rising popularity of dietary supplements that improve gut function and overall well-being.
 

Europe: The Germany dominated the dog intestinal health pet dietary supplement market with revenue of around USD 2.4 billion in 2023 and with a CAGR of 5.4% for the forecast period of 2024 to 2032. In Germany, market growth is driven by new product innovations and wider distribution channels. Companies are introducing advanced formulations for specific digestive health needs, such as supplements with targeted probiotic strains and prebiotic fibers. These products are now available through various retail channels, including specialty dog stores and online platforms, making them more accessible to consumers.
 

According to the German Pet Trade & Industry Association, the demand for specialized dog supplements has increased by 12% over the past year, validating this trend. Additionally, Germany's strict regulatory environment for pet dietary supplements ensures high standards, fostering consumer trust and contributing to market growth.
 

Asia Pacific: China led the dog intestinal health pet dietary supplement market with revenue of around USD 2.4 billion in 2023 and is growing at a CAGR of 6.4% for the forecast period of 2024 to 2032. The market for dog dietary supplements focused on intestinal health in China is growing quickly. This growth is driven by more people owning dogs and becoming aware of dog health. As more Chinese families adopt dogs and treat them as family members, the demand for products that support overall well-being, especially digestive health, is rising.
 

According to the China Pet Industry Association, dog ownership in urban areas increased by 15% in 2023. There is also more knowledge about the benefits of intestinal health supplements, like probiotics and prebiotics, which help with digestion and immune function. The market is expanding further due to the availability of these products both online and in physical stores, catering to different consumer preferences.
 

Dog Intestinal Health Pet Dietary Supplement Market Share

The global dog intestinal health pet dietary supplement industry is fragmented, with prominent players, holding a market share of 20%-25% of the total market share. These companies dominate the market due to their extensive research and development capabilities and strong global distribution networks within the industry.
 

Dog Intestinal Health Pet Dietary Supplement Market Companies

Major players operating in the dog intestinal health pet dietary supplement industry include:

• Ark Naturals Inc
• BASF SE
• Boehringer Ingelheim Vetmedica, Inc.
• Dr. Harvey’s LLC
• Elanco
• Hill’s Pet Nutrition, Inc.
• K9 Natural Ltd.
• Mars Petcare Inc.
• Nestle
• Nutritional Veterinary Care, Inc.
• PetMed Express, Inc.
• Vetoquinol S.A.
• Virbac S.A.
• Wellness Pet Company
• Zoetis Inc.        
   

Dog Intestinal Health Pet Dietary Supplement Industry News

• In April 2023, Hill’s Pet Nutrition introduced a new range of digestive health supplements for cats and dogs. These supplements are formulated with a blend of prebiotics, probiotics, and fiber to support healthy digestion and a balanced gut microbiome.
   
• In October 2022, BASF SE launched a new line of probiotic supplements for dogs, designed to support gastrointestinal health. The products feature innovative probiotic strains aimed at enhancing digestive function and overall gut health in dogs.
   
• In June 2021, Mars Petcare launched a new line of intestinal health supplements tailored to tackle diverse digestive challenges in dogs. These innovative products boast advanced formulations, incorporating targeted blends of probiotics and prebiotics, with the goal of boosting gut health and elevating overall well-being.
   

The dog intestinal health pet dietary supplement market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Pills/Tablets
• Chewable
• Drops
• Powders
• Others

Market, By Supplement Type

• Probiotics
  • Lactobacillus
  • Bifidobacterium
  • Enterococcus
  • Bacillus
  • Others
• Prebiotics
  • Inulin
  • FOS (Fructooligosaccharides)
  • Pectin
  • Others
• Postbiotics
  • Lactate
  • Short-Chain Fatty Acids (SCFAs)
  • Others (vitamins, enzymes,etc.)
• Immunostimulants
  • Herbal/Botanical Extracts
  • Vitamins and minerals
  • Others
• Phytogenic
  • Herbs (peppermint,rosemary,etc.)
  • Spicies (Clove, fennel, etc.)
  • Botanical extracts (green tea extract, aloe vera,etc.)
  • Fruits and vegetables
  • Others (mushrooms, essential oils,etc.)
• Butyric acid
  • Butyrate Salts
  • Encapsulated Butyric Acid
  • Butyric acid glycerides
• Others (fiber sources, etc.)

Market, By Price Range

• Low (less than USD 25)
• Medium (Between USD 25-50)
• High (More than USD 50)

Market, By Application

• Digestive health
• Immune system support
• Skin and coat health
• Others (cognitive health, urinary health, etc.)

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Specialty stores
  • Veterinary clinics
  • Supermarkets & hypermarkets
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Malaysia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA