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Mars, Inc., a global powerhouse in the dog food and snacks industry, has employed several growth strategies to maintain its leading position. Firstly, the company focuses on product innovation and diversification, regularly introducing new formulations to meet various dietary needs, from specialized diets to natural and premium offerings. Secondly, Mars emphasizes marketing and brand management, creating strong brand recognition and customer loyalty. Moreover, strategic acquisitions, such as the purchase of VCA Inc. and AniCura, have expanded its reach into the pet healthcare sector. Other prominent industry players include: