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The use of OLED and AMOLED displays has affected the display controllers industry in many ways. OLED and AMOLED screens are different from other traditional types by their distinct driving mechanisms. There is a need for specific display controllers that can enable the brightness, contrast as well as power usage regulation on per pixel basis. As a result of this, there is an increasing demand for advanced display controllers specially designed to accommodate OLED and AMOLED technologies due to their becoming increasingly popular in recent times. A major factor influencing the market is the increasing adoption of OLED and AMOLED displays, especially in high-end smartphones. For instance, in May 2024, Samsung Display and LG Display received approval from Apple to begin mass production of OLED screens for the upcoming iPhone 16 models. These two companies are estimated to produce approximately 130 million OLED panels for iPhone 16.
Technological advancements in display technology, including higher resolutions, OLED and MicroLED displays, flexible and foldable designs, HDR support, and integration of AI and machine learning, are driving the growth of the display controller market. These innovations demand sophisticated display controllers capable of managing increased pixel density, optimizing performance for new display technologies, supporting advanced features like AI processing and gesture recognition, and ensuring seamless connectivity.
For instance, in April 2024, Samsung Electronics announced the global launch of its 2024 Odyssey OLED gaming monitor, Smart Monitor, and ViewFinity monitor lineups. These new and updated models bring enhanced features and AI capabilities to deliver improved experiences for users. The Odyssey OLED series includes the Odyssey OLED G8 and G6, which offer next-level OLED performance with new burn-in prevention technology and AI-powered features. The Smart Monitor lineup, including the Smart Monitor M8, provides enhanced entertainment features powered by AI, while the ViewFinity lineup boosts connectivity for efficient workplaces.