Digital Signage Media Player Market Size

Digital Signage Media Player Market Size

Digital Signage Media Player Market size was valued at over USD 950 million with a global shipment of over 2.5 million units in 2016.

The growing demand for interactive digital signage and video walls in the retail sector will drive the digital signage media player market growth over the forecast timeline. To offer customers with more interactive experience, retailers are increasingly utilizing the media players to power the displays for advertisement & promotional purposes. Owing to the growing innovations and the ubiquity of online shopping, retailers across various regions are deploying digital signage solutions, such as media players, to offer an interactive experience to the customers. Due to the cost-effective nature coupled with easy-to-use characteristics, these devices are witnessing increasing deployment across various applications. For effective advertising & marketing as well as employee communication, businesses worldwide are creating and sharing fascinating visual content.

These devices are smaller than a computer and are majorly used to display digital signage content on the screens. Due to the smaller size, these players can be plugged in easily into the back of a display without using any stand or adhesives. Owing to the easy installation & one-time screen setup and simple maintenance, these devices are growing in popularity across several industrial sectors, driving the digital signage media player market growth. Furthermore, the devices are increasingly used for streamlining several business operations.

Launch of displays with in-built media players based on SoC (System on a Chip) platforms, offering advantages in terms of power consumption will restrain the digital signage media player market growth over the forecast timeline. Moreover, adoption of media streaming devices such as Chromebox, Apple TV, etc. can be a substitute to the industry resulting in high replacement rate, impacting negatively to the industry growth. Other challenges limiting the industry demand include risks of malicious attacks and integration of these devices with traditional networks.