Digital Signage Media Player Market Analysis

Digital Signage Media Player Market Analysis

The software segment in the digital signage media player market is anticipated to grow at a CAGR of over 3% from 2017 to 2024. This growth can be accredited to the growing demand for software solutions that offer enhanced interaction while increasing the brand visibility, interaction, and customer engagement. The software solutions enable the end users to specifically customize the communication targeting the audience, which includes customers, visitors, personnel, and students. Growing utilization of such solutions for customer engagement, advertising & promotional activities, and streaming several types of content intended for specific customers is expected to drive the demand.
 

The demand for entry-level digital signage media players market is expected to grow owing to the surge in installation of such devices across retail, entertainment, BFSI, education, and healthcare sectors to improve the in-house customer experience. Entry-level solutions are standard commercial grade & low power devices for simple applications. Moreover, the low cost of such devices makes them an ideal fit for customers, who are concerned about the budget. Increasing use of these devices for displaying common content across regular retail kiosks, banks, and ticket counters in movie theaters is driving the digital signage media player market growth.
 

Increasing utilization of digital signage media players market in retail applications for enriching the customer interaction as well as to attract new customers will fuel growth over the forecast timeline. The growing eminence of online shopping is posing a significant challenge to the traditional brick and mortar retail sector. To improve the in-store experience and to acquire new customers, retailers are increasingly spending on such advanced solutions. Furthermore, the increasing use of these devices that offer extensive interactive options, which engage customers with enhanced capabilities, such as touch screen, is contributing to the industry demand.
 

North America digital signage media player market is anticipated to grow over the forecast timespan and this can be credited to the increase in spending on these devices by various sectors, such as retail, entertainment, BFSI, transportation, and corporate, to display advertising and promotional content. The surge in demand for effective corporate communications to maximize the return on investment and the cost-efficiency offered by such solutions contribute to the regional industry demand. China provides significant growth opportunities to the digital signage media player market due to the increasing deployment of these devices across the public and commercial sector for delivering eye-catchy advertising. Moreover, growing number of players and increasing manufacturing operations to develop these products at lower prices are driving China digital signage media player market.