Digital Signage Market Size – By Component, By Display Type, By Location, By Application, By Display Size, By Content Type, and By End-Use & Global Forecast, 2025 – 2034

Digital Signage Market Size

The global digital signage market was valued at USD 22 billion in 2024 and is estimated to grow at a CAGR of 8.5% to reach USD 49.4 billion by 2034. The growth of the market is attributed to factors such as the expansion of digital out of home (DOOH) advertising and the increasing adoption of AI and Data driven content.
 

The rapid expansion of digital out of home (DOOH) advertising is a key growth driver for the digital signage market. Modern businesses are shifting from traditional billboards towards the modern dynamic digital displays offering real time content updates, enhanced audience engagement and targeted advertising.  For instance, according to Statista, the revenue generated by the global digital out of home (DOOH) advertising was valued at USD 19.1 billion in 2025 and is projected to reach USD 26.5 billion by the year 2030. This increasing spending on outdoor digital advertisement has fuelled the demand for digital signage solutions. Furthermore, the rise of 5G connectivity and IoT connectivity are further enabling cloud based content management, making them ideal for various business to remotely update signage at multiple locations.
 

Digital signage manufacturers need to emphasize the development of cloud-supported, IoT-powered displays to allow for real-time updating of content and targeted promotion. They must also utilize 5G networks to facilitate increased remote management of content, fulfilling the increasing interest in dynamic DOOH advertising.
 

The increasing adoption of AI and data driven content is another major growth driver in the digital signage market. These AI powered digital signage displays offers real time content update, audience analytics and customized advertisements to enhance the consumer engagement. Moreover, several businesses are adopting these advanced displays to analyse various consumer trends and to deliver targeted advertising at the right time. These advanced AI driven digital signage are gaining rapid traction in retail stores, airports, and smart cities, due to their automated recommendations, interactive displays, and voice control features. With the continuous advancement in AI technology, these digital signages are expected to offer enhanced advertising and consumer engagement.
 

Digital signage makers need to incorporate AI-driven capabilities like real-time content, audience analytics, and interactive signage to maximize consumer engagement. They need to create smart signage solutions with automated suggestion capabilities and voice control to address retail, airport, and smart city use cases.
 

Digital Signage Market Trends

• One of the key trends in the digital signage industry is the integration of social media. Businesses are emphasizing on integrating their social media feeds into their displays, focusing on highlighting consumer reviews, user generated contents, and reactions. This trend focuses on real time engagement with consumers and making them feel heard.
   
• Another trend in the digital signage market is the increasing focus on cross platform compatibility. These features ensure seamless connection and operation across standard systems and devices, allowing the business with greater flexibility and ease of use.
   
• One of the major trends in the digital display segment is the shift toward higher resolution and power-efficient technologies. As consumer expectations for good pictures, high contrast, and improved color accuracy grow, companies are investing on 4K, 8K, and HDR-enabled displays. The shift towards low-power consumption technologies, including OLED and MicroLED, is also gaining momentum, especially in smartphones, TVs, and digital signage.
   

Digital Signage Market Analysis

The market based on the component is categorized into hardware, software, and services.
 

• The hardware segment was the largest segment in digital signage industry and was valued at USD 13.4 billion in 2024. Advancements in display technology are a key driver for the expansion of the hardware segment of the market. The shift from conventional LCDs to power-efficient LED, OLED, and MicroLED displays is resulting in better image quality, lower power usage, and increased durability. Organizations are adopting 4K and 8K digital signage to offer super-clear graphics, which are especially important for retail, hospitality, and entertainment sectors.  
   
• The software segment is the fastest growing segment and is projected to grow at a CAGR of 10.1% during the forecast period. The shift towards cloud based digital signage along with the implementation of AI and ML are boosting the demand for this segment. These advanced AI powered features such as content customization, predictive analysis and automated scheduling and are gaining rapid traction as it enable businesses to manage digital signage remotely and scale content delivery. Additionally, these digital signage software are evolving quickly and offer enhanced user experience via QR codes, social media posts, and sync with mobile apps, which contribute to the growth of this segment.
   

The digital signage market based on the application is bifurcated into retail, healthcare, hospitality, transportation, education, corporate, banking, and others.
 

• The retail segment was the largest segment in market and was valued at USD 6.9 billion in 2024. The integration of AI and advanced personalization technology, together with the growing interest in in-store advertising, is fostering the adoption of digital signage displays. These displays enable retailers to effectively execute their dynamic promotions and interactive advertisements.  Also, several brands such as Subway and McDonalds are adopting touchscreen and interactive displays to enhance customer engagement while reducing the manual labour and printing costs.
   
• The healthcare segment held 20.2% of the market share in 2024. The growth of this segment is attributed to increasing adoption of digital signage displays among several hospitals to help patients in way findings and real time appointments generation. These displays also enables hospital to display various health disease, awareness camps, and wellness program to educate patients. Moreover, the increasing adoption of these displays for automated scheduling and room availability in real time are some other key growth drivers for this segment.
   

The digital signage market based on the end-user is categorized into small business, medium business, and large enterprises.
 

• The small business was the largest segment in digital signage industry and was valued at USD 9.4 billion in 2024. The growth of this segment is attributed to the rise of low cost and subscription based digital signage software offering small business to adopt digital signage without paying a huge upfront cost. Additionally, the advancement in DIY and Plug & Play signage solutions enables small businesses to adopt these displays to manage with ease. This increasing need for local marketing and advertising are driving the demand for market in this segment.
   
• The medium business is the fastest growing segment and is projected to grow at a CAGR of 9.8% during the forecast period. Medium business with multiple stores are adopting these digital signage displays, as these displays offers centralized cloud based CMS which can update content in real time across store. Furthermore, the increasing adoption of AI and ML in digital signage displays are enabling businesses to focus on targeted promotion based on customers location, behaviour and purchasing patterns.
   

The digital signage market based on the display type is divided into LCD, LED, OLED, and others.
 

• The LED segment was the largest in market and was valued at USD 10.4 billion in 2024. These displays offer high brightness and weather resistance in LED screen, makes them highly preferrable for billboards, stadium, and public advertising space. Also, the declining cost of LED panels and improved manufacturing process are further making these LED signage boards more accessible among businesses.
   
• The OLED segment is the fastest growing segment and is projected to grow at a CAGR of 11.3% during the forecast period. These displays offer superior display quality and colour ratio, which make them ideal for luxury retail, hospitality and premium advertising. Additionally, the advancement in larger OLED display walls is pushing the adoption of bezel less OLED signage boards in airports and conference rooms.
   

 The market based on the location is categorized into indoor and outdoor.
 

• The indoor location was the largest segment in digital signage market and was valued at USD 13.8 billion in 2024. This growth is attributed to the increasing demand for in-store display, digital menus, self-service kiosks and brand engagement. Moreover, the rise of touchscreen and interactive displays has led to the increase in adoption of these digital signage for way finding, interactive kiosk and virtual assistant, as it enhances consumer experience.  
   
• The outdoor location is the fastest growing segment and is projected to grow at a CAGR of 9.6% during the forecast period. The surge in demand for outdoor advertising and real time ad targeting along with the advancement in display technology focusing on water resistance and high brightness are major growth drivers of this segment. Additionally, with the increasing government initiatives towards development of smart city projects & public infrastructure coupled with 5G technology to offer real time content update are some other key growth drivers of this segment.
   

The digital signage market based on the display size is categorized into below 32 inches, 32 to 52 inches, and above 52 inches.
 

• The below 32 inches display size was valued at USD 6 billion in 2024. The surge in adoption of these smaller sized display boards among retailer for dynamic pricing, product recommendation and promotion at shelf level are driving the demand for these smaller display in the digital signage market. These displays offer cost effective solutions for various small business and ensures affordable entry.
   
• The 32 to 52 inches display size is projected to grow at a CAGR of 9.1% during the forecast period. The growth of this segment is attributed to the widespread adoption of these medium sized displays in quick service restaurants for digital menu and self-ordering kiosks such as KFC and Starbucks. Additionally, Companies are also investing in digital signage boards for digital dashboards and meeting room display, as it enhances employee engagement and aid internal communications.
   

The digital signage market based on the content type is categorized into static, dynamic, and interactive.

• The interactive type of content is the fastest growing segment and is projected to grow at a CAGR of 11.5% during the forecast period. These focuses purely on enhancing customer engagement via touchscreen, motion sensors and AI driven personalization. The surge in demand for self-ordering kiosks and touchscreen displays is pushing the adoption of these displays among several brands. Furthermore, these displays are gaining rapid traction among retailers and shopping mall, as these enables brand to offer virtual try on, way finding and personalized recommendations.
   
• The dynamic type of content was the largest segment in digital signage market and was valued at USD 8.9 billion in 2024. These features real time content update, animated visual and video-based advertising, making them ideal for retail, entertainment and corporate sectors. Furthermore, the increasing demand for social media integration and live feeds coupled with the advancements in 5G and IoT technology are the key growth drivers for this segment.
   

The North American region accounted for 35.7% of the global digital signage market share in the year 2024.  The increased adoption of AI powered content management and targeted advertising are some major drivers in this region. In addition, government initiatives towards the development of smart city and infrastructure projects is encouraging the brands to invest in the digital signage solutions.
 

• The U.S. dominated the digital signage industry, accounting for USD 6.7 billion in the year 2024. The rise in demand for outdoor advertising along with rapid adoption of AI driven displays in quick service restaurants is driving the growth of digital signage market in the region. For instance, according to Statista, the revenue generated by the out of home advertising in the U.S. accounted for USD 9.9 billion in 2025.  Additionally, the push towards sustainability commitment from major brands such as McDonalds and Starbucks is driving the adoption of energy efficient LED and OLED digital signage board, further contributing to the market growth in the region.
   
• The Canada digital signage market is projected to grow at a CAGR of over 6.7% during the forecast period. The government's increasing investment towards smart city initiatives is pushing the demand for digital signage board in transportation hubs along with the growing need for digital menu in hospitality sector, is expected to support the market growth. Additionally, there has been an increase in the usage of cloud-based digital signage boards to enhance the consumer engagement and content management.
   

The Europe region held 27.8% of the global digital signage industry share in the year 2024. The growth of Europe’s market is attributed to the rapid expansion of digital signage networks coupled with the increasing demand for AI driven advertising solutions.
 

• The Germany digital signage market was accounted for USD 1.5 billion in the year 2024. Germany has a strong market for data driven advertising coupled with the rise in quick service restaurants and food chains which fuels the demand for digital signage boards in the region. Moreover, the country has stringent regulations regarding the promotion of energy efficient and recyclable displays. This regulation propels demand for innovative digital signage boards. 
   
• The UK market is expected to grow at a CAGR of over 8.1% during the forecast period. An increase in the adoption of interactive and touch screen display in hospitality, retails, and corporate are the main contributors to growth within the region. Additionally, Extended producer responsibility (EPR) and government regulations are compelling businesses to implement the energy efficient and programmatic advertising signage solutions, which helps in market growth in the region.
   
• The digital signage market in France is projected to reach USD 2.3 billion by the year 2034. The digital signage industry in France is heavily influenced by the luxury retail sector, which requires high quality and customizable digital displays. Moreover, several brands in the country are adopting premium, interactive and AI driven signage displays to enhance the consumer engagement.
   
• The Italy digital market accounted for USD 700 million in 2024. The government’s circular economy policies and smart city initiatives are pushing industries towards adopting of digital signage solutions in public infrastructure. Furthermore, the surge in demand for digital signage display for digital menu and self-ordering kiosks in the hospitality industry is contributing to the market growth in the region.
   
• The Spain digital signage market is anticipated to grow at a CAGR of over 5.9% during the forecast period. The Spain market is growing due to expansion of tourism industry coupled with the shift in consumer preference towards interactive and dynamic content has led to the adoption of digital signage solutions among several business, which contribute to the market growth.
   

The Asia Pacific region held 27.1% of the global digital signage market share in the year 2024. The growth is propelled by the rapid urbanization and rise of smart retail and transportation systems along with the increasing demand for AI driven content personalization.
 

• The digital signage market in China is projected to reach USD 7.3 billion by the year 2034. The increasing government investment for digital transformation and development of smart city initiatives are the key growth drivers in the country. Moreover, the growing demand for immersive and high-resolution advertisement in retail and high-end entertainment industry is pushing the adoption of the digital signage boards in the region.
   
• The Japan market accounted for USD 1 billion in 2024. The growth in the digital signage industry is driven by the strong vending machine culture in Japan which integrates digital screen for interactive advertising and customer engagement.  Additionally, several business are investing in AI driven signage solutions for enhanced consumer targeting, which further pushes the market in the country.
   
• The India digital signage market is anticipated to grow at a CAGR of over 13.1% during the forecast period. The increasing government investment for smart city development and digital transformation has accelerated the demand for digital signage solutions. In addition, the rapid expansion of e-commerce, food delivery apps and shopping mall is driving the demand for cloud based digital signage solutions.
   

The Latin America region held 5.8% of the global digital signage industry share in the year 2024. The industry growth in Latin America is driven by rapid urbanization, expansion of retail industry, and the rapid adoption of digital menu boards in quick service restaurants.
 

The MEA region held 3.6% of the global digital signage market share in the year 2024. The growth of the Middle East & African region market is fueled by increasing investment in tourism and smart city initiatives. In addition to this, Government initiatives toward digital transformation and smart infrastructure project is driving the growth of market in the region.
 

Digital Signage Market Share

The digital signage industry is highly competitive and fragmented with the presence of established global players as well as local players and startups. The top 5 companies in the global digital signage market are Samsung Electronics, LG Electronics, Sony Corporation, Panasonic Corporation, and NEC Corporation, collectively accounting for a market share of over 35%. Leading companies in the market are investing in AI powered content management, energy efficient LEDs & OLEDs display, and cloud based digital signage solutions to meet the increasing demand for smart advertising, interactive displays, and real time content updates. The next-generation digital signage solutions are focusing on the AI driven personalization and cloud based remote management to cater the growing demand for enhanced consumer engagement, automation and data driven decision making while ensuring the high quality visuals and reduced energy consumptions.
 

The adoption of smart manufacturing and automation is fuelling the production of the advanced digital displays, ensuring maximum efficiency, cost reduction and improved durability. Additionally, Government’s initiative such as development of smart city and digital transformation programs are further pushing investment towards innovative digital signage solutions.
 

Digital Signage Market Company

The digital signage industry features several prominent players, including:

• NEC Corporation
• Panasonic Corporation
• Planar Systems
• Samsung Electronics
• Scala, Inc.
• Sharp Corporation
• Sony Corporation
   

Samsung Electronics, a global leader in the digital signage market offers cutting edge technology such as “The Wall” which has advanced microLED technology and provide immersive and modular display solutions. Also, Samsung’s MagicInfo & VXT platforms offers cloud-based signage solutions, which are knows for exceptional efficiency and connectivity.
 

LG Electronics, a close competitor operating in the same industry vertical offers their OLED displays with superior picture quality and slim design, making them highly preferable in retail industry. Moreover, LG narrows the competition to Samsung by offering high quality displays OLED displays at competitive prices to gain competitive edge.
 

Digital Signage Industry News

• In August 2024, LG introduced their anti-discolouration technology for their outdoor digital signage solutions. This display prevents yellow colouration of digital signage solutions, which is a common issue for the outdoor signage displays placed under sunlight for long period.
   
• In October 2024, Kitcast introduced their new digital signage solutions, specifically for Apple TV. This digital signage are designed for scalability and empowering organizations to seamlessly manage their digital displays with advanced features.
   
• In November 2022, Ynvisisible introduced their new digital solutions at the Electronica Fest in Canada. The solution is based on a hybrid form of low power e-paper display technology and possesses a simplistic aesthetic approach making it very inexpensive.
   

The digital signage market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Units) from 2021 to 2034, for the following segments:

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By Component

• Hardware
• Software
• Services

By Display Type

• LCD
• LED
• OLED
• Others

By Location

• Indoor
• Outdoor

By Application

• Retail
• Healthcare
• Hospitality
• Transportation
• Education
• Corporate
• Banking
• Others

By Display Size

• Below 32 inches
• 32 to 52 inches
• Above 52 inches

By Content Type

• Static
• Dynamic
• Interactive

By End Use

• Small Businesses
• Medium Businesses
• Large Enterprises

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE