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The integration of scent technology with AI and digital advancements is a pivotal trend propelling the market development. With industries recognizing the potential for enhanced user experiences, there is a greater need to provide immersive digital experiences and open new avenues for applications, for meeting the evolving consumer expectations and industry demands for innovative and interactive technologies. For instance, in 2023, Iberchem unveiled a cutting-edge digital tool designed to expedite the process of creating natural fragrances, marking a significant advancement in fragrance formulation.