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Digital Scent Technology Market size was valued at USD 1.13 billion in 2023 and is estimated to register a CAGR of over 9% between 2024 and 2032, owing to the continuous technological advancements. AI-driven innovations are enhancing the capabilities of scent technology for enabling more sophisticated and immersive experiences in various applications. With several industries recognizing the potential of AI-powered digital scent solutions, the integration of AI is improving the precision and versatility of scent technology, further opening new possibilities for the market growth.
Several manufacturers are also embracing AI software and increasing their market presence by launching new updates. For instance, in 2023, Moodify introduced Moodify (Re) formulation, an AI-driven software for efficient fragrance reformulation. This technology allows the automatic replacement of scent components, presenting various alternatives based on similarity to the original molecule.
Report Attribute | Details |
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Base Year: | 2023 |
Digital Scent Technology Market Size in 2023: | USD 1.13 Billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 9% |
2032 Value Projection: | USD 2.4 Billion |
Historical Data for: | 2018 - 2023 |
No. of Pages: | 300 |
Tables, Charts & Figures: | 290 |
Segments covered: | Hardware, Application, and End-User Industry |
Growth Drivers: |
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Pitfalls & Challenges: |
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The digital scent technology market is experiencing substantial growth with the increasing digitalization and frequent product launches. As industries embrace digital transformations, scent technology has become integral to immersive experiences. Continuous advancements in scent delivery systems and applications coupled with the growing emphasis on enhancing user experiences will also aid in sustained market size. For instance, in 2021, Brazilian scent tech startup Noar introduced MultiScent20, its digital scent diffusion device developed in collaboration with Orlandi for allowing users to control perfume experiences via mobile devices through a range of digital scent products.
While the market is experiencing rapid growth, privacy and data security concerns inherent in the digital scent experience need thoughtful addressing, leading to the importance of robust cybersecurity measures and innovative solutions to safeguard user information. Additionally, the high costs related to sophisticated scent delivery systems may also hinder the industry expansion.