Digital Health for Obesity Market - By Component, By End Use - Global Forecast, 2025 to 2034

Digital Health for Obesity Market Size

The digital health for obesity market was valued at USD 59.4 billion in 2024 and is estimated to grow at a CAGR of 22.1% from 2025 to 2034. The market is experiencing substantial growth driven by the increasing global prevalence of obesity, with the increasing adoption of artificial intelligence (AI) and data analytics to personalize and enhance weight management interventions.
 

According to the 2024 findings by the NCD Risk Factor Collaboration (NCD-RisC), over one billion people worldwide are now living with obesity. This includes nearly 880 million adults—504 million women and 374 million men—and approximately 159 million children and adolescents aged 5-19 years. This escalating prevalence highlighted the need for effective, scalable weight loss and obesity management, which was valued at USD 232.4 billion in 2023, solutions and preventive strategies anticipated to propel the market demand in the coming years.
 

Furthermore, AI-powered solutions leverage data from wearables, mobile apps, and health records to generate tailored diet, exercise, and behavioral recommendations based on individual health profiles. These technologies enable predictive analytics, allowing both users and healthcare providers to monitor progress, adjust interventions, and identify potential health risks associated with obesity. This personalized approach enhances user engagement and adherence to weight-loss programs while providing actionable insights for healthcare providers. As AI and data analytics evolve, the demand for digital obesity solutions is expected to experience substantial growth in the digital health for obesity market.
 

Digital health for obesity refers to the use of technology-driven solutions to prevent, manage, and treat obesity. It includes mobile apps, wearable devices, telemedicine, digital therapeutics, and AI-powered platforms that provide personalized weight management plans, track health metrics, and offer remote monitoring. These tools support behavior change, improve engagement, and enhance outcomes for individuals struggling with obesity.
 

Digital Health for Obesity Market Trends

The rising adoption of mHealth and wearable devices is driving growth in the market. These technologies enable real-time tracking of key health metrics—such as physical activity, calorie intake, heart rate, and sleep patterns—providing continuous progress feedback. mHealth apps and wearables, such as fitness trackers and smartwatches, enhance user engagement by setting personalized goals and reminders.
 

• Additionally, these devices allow data sharing with healthcare providers, facilitating customized interventions that have attracted a large user base and spurred market demand.
   
• For instance, a recent study published in Obesity, the flagship journal of The Obesity Society, revealed that self-monitoring through digital health tools is associated with weight loss. This systematic review of randomized controlled trials among adults with overweight and obesity found that higher engagement in digital self-monitoring resulted in significant weight reduction.
   
• Given the high prevalence of obesity, the demand for effective and accessible treatments to manage the condition is expected to surge. Technology-based interventions, such as SMS, apps, wearables, and websites, often achieve weight loss results comparable to in-person approaches, supporting their viability as accessible treatment options.
   
• As these technologies advance, they play a critical role in managing obesity more effectively and conveniently, thereby driving growth in the market.
   

Digital Health for Obesity Market Analysis

Based on component, the global market is segmented into software, hardware, and services. The services segment dominated the market and was valued at USD 22.9 billion in 2024.
 

• The prominence of the services segment is attributed to its comprehensive support offerings, which include personalized consultations, remote monitoring, and ongoing guidance for users managing health conditions such as obesity.
   
• Services play a crucial role in the digital health landscape, bridging the gap between technology and patient care to ensure users receive tailored recommendations and continuous engagement.
   
• These offerings enhance patient adherence to health goals by providing real-time feedback and expert support, often through virtual health coaching, nutritional guidance, and telemedicine.
   
• Consequently, the segment’s dominance reflects the growing demand for accessible, proactive health management solutions that complement digital health tools.

Based on the end use, the global digital health for obesity market is segmented into patients, providers, payers, and other end-users. The patients segment leads the market with the highest market share of 48.8% in 2024.
 

• This dominance is driven by the growing demand for personalized and accessible healthcare solutions.
   
• As the primary end-users of digital health tools, patients actively engage with mobile apps, wearables, and other technologies to monitor and manage conditions such as obesity.
   
• Additionally, increasing awareness of health and wellness, combined with the convenience of self-management, is fueling the demand for digital health solutions.
   
• Furthermore, patients' preference for remote and on-demand healthcare services is driving the segment's growth, solidifying its dominant position in the market.

In 2024, the U.S. held a significant position in the North American digital health for obesity market and projected to dominate throughout the forecast period with a CAGR of 21.8%.
 

• The prominence of the U.S. in the market is driven by its robust ecosystem of technology companies, healthcare providers, and research institutions, which foster innovation in digital health solutions.
   
• Coupled with the growing prevalence of obesity and related chronic diseases, there is increasing demand for effective management tools such as mobile apps, wearables, and telemedicine platforms.
   
• Furthermore, supportive regulatory frameworks and heightened awareness of health and wellness contribute to the rapid adoption of these technologies, positioning the U.S. as a leader in addressing obesity through digital health interventions.
   

The digital health for obesity market in Germany is projected to grow at a significant rate in the coming years.
 

• Germany's market growth is driven by the increasing prevalence of obesity and related health issues, raising awareness among the population and prompting a shift toward digital health solutions for effective management.
   
• Additionally, the German healthcare system's emphasis on preventive care and the integration of digital health initiatives further support the expansion of this market.
   
• As consumers increasingly seek accessible and effective weight management tools, the demand for digital health solutions in Germany is expected to rise substantially.
   

China held a prominent position in the Asia-Pacific digital health for obesity market during the analysis period.
 

• China's leadership is fueled by its large population and rising obesity rates.
   
• The country’s growing adoption of digital health tools, such as mobile apps, wearables, and telemedicine, has significantly contributed to this dominance.
   
• For instance, the "Internet Plus Healthcare" model integrates information technologies, such as mobile internet, cloud computing, big data, and artificial intelligence, across various industries.
   
• This model enhances healthcare delivery by making services more accessible, efficient, and patient-centric. Through digital health tools and platforms, individuals can remotely monitor and manage their health, including obesity.
   
• The integration of these advanced technologies not only improves the quality of healthcare but also reduces costs and expands access, significantly contributing to the growth of digital health solutions in China.
   
• Furthermore, government initiatives aimed at addressing obesity and improving healthcare access, coupled with rising awareness of lifestyle-related diseases, have driven demand for digital solutions.
   

The digital health for obesity market in Brazil is anticipated to witness high growth over the analysis timeframe in Latin America.
 

• This growth is driven by the country’s increasing obesity rates, which have heightened the focus on health and wellness.
   
• The adoption of digital health tools such as mobile apps, wearables, and telemedicine is rising as more individuals seek accessible and effective ways to manage obesity.
   
• Additionally, Brazil’s expanding healthcare infrastructure and growing interest in technology-driven health solutions are contributing factors to the market's promising growth prospects in the region.
   

Saudi Arabia is expected to experience significant growth in the Middle East and Africa digital health for obesity market.
 

• Saudi Arabia's growth is fueled by the rising prevalence of obesity, alongside government initiatives aimed at improving healthcare accessibility and efficiency.
   

• For instance, according to a Ministry of Health report, the obesity rate among adults aged 18 and over in Saudi Arabia has reached 20.2%, with an additional 38.2% classified as overweight. Notably, obesity is more prevalent among women, at 21.4%, compared to 19.2% for men. These figures underscore a significant public health challenge, as obesity rates have steadily increased, spurring the need for effective weight management tools.
   
• Additionally, investments in digital health technologies, such as telemedicine and mobile health applications, are expected to empower individuals to manage their weight more effectively, aligning with Saudi Arabia's Vision 2030 goals for a healthier population.
   

Digital Health for Obesity Market Share

The competitive landscape of the market is marked by a mix of established healthcare companies and emerging tech-driven firms. Key players focus on offering innovative solutions, such as mobile apps, wearables, telemedicine, and AI-powered tools for personalized health management. Companies are actively providing comprehensive, scalable weight management programs. The market is increasingly competitive as new entrants innovate with advanced technologies, driving better user engagement, healthcare integration, and outcomes in obesity management across various regions.
 

Digital Health for Obesity Market Companies

Few of the prominent players operating in the digital health for obesity industry include:

• Allurion
• Calibrate Health
• Ilant Health
• Intellihealth
• Noom
• Omada Health
• Qardio
• Teladoc Health
• Twin Health
• Vida Health 
• Virta Health
• Welldoc
• WW International
   

Digital Health for Obesity Industry News

• In May 2024, Twin Health broadened the scope of its digital twin AI platform, initially designed for type 2 diabetes remission, to address obesity and weight loss. Delivered through employers and health plans, the program was funded by savings generated from reduced reliance on expensive interventions like GLP-1 medications. This strategic expansion marked a significant step towards cost-effective, medication-free weight management solutions.
   
• In March 2024, Teladoc Health, Inc. enhanced its offerings to assist employers and health plans in managing the rising demand for anti-obesity medications, such as GLP-1 agonists, while promoting safe, sustainable weight loss and improved cardiometabolic health. Developed by experts in obesity medicine, the program integrated personalized care with digital tools, including smart scales, meal planning features, and wearable connectivity. This initiative reflected market trends favoring holistic and technology-driven solutions for obesity management.
   

The digital health for obesity market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Component

• Software
• Hardware
• Services

Market, By End Use

• Patients
• Providers
• Payers
• Other end use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE