Dietary Fiber Gummies Market Size - By Flavor (Plain Strawberry, Mixed Berry, Peach), By Application (Food and Beverage Industry Digestive Health, Nutritional Supplements) & Global Forecast, 2023 – 2032

Dietary Fiber Gummies Market Size

Dietary Fiber Gummies Market size reached USD 4.6 billion in 2022 and is set to exhibit over 11% CAGR between 2023 and 2032, driven by the rising prevalence of digestive issues worldwide. According to the About IBS facts and figures, irritable bowel syndrome (IBS) affects an estimated 5-10% of the population worldwide, with the majority aged under 50. The increasing incidence of digestive problems and gastrointestinal disorders is prompting consumers to incorporate more dietary fiber into their diets, fostering the market growth.
 

Growth Drivers and Restraints

Gummies offer a fun and enjoyable way to consume dietary fiber, making them more appealing, especially to children and individuals who dislike traditional fiber sources. In addition, the growing consumer inclination towards natural and organic dietary supplements and fiber gummies made from natural ingredients will streamline the growth of the dietary fiber gummies industry. According to the 2023 Organic Industry Survey released by the Organic Trade Association, organic food sales crossed a record high of $60 billion in 2022 in the US.
 

However, despite increasing awareness, some consumers may still lack knowledge about the benefits of dietary fiber gummies, leading to lower adoption rates. Besides, some consumers may view gummies primarily as candies rather than health supplements, leading to potential misconceptions about their nutritional value and undermining their appeal as a dietary fiber source.
 

COVID-19 Impact

The COVID-19 pandemic had a notable impact on the dietary fiber gummies market demand. With health and wellness becoming a top priority during the pandemic, consumers sought convenient and enjoyable ways to support their immune systems and overall well-being. The increased focus on preventive health measures and the desire for tasty and easy-to-consume supplements led to a surge in demand for dietary fiber gummies. Consumers sought out these functional gummies as a way to supplement their diets and maintain a healthy lifestyle amidst the challenging circumstances of the pandemic.
 

Dietary Fiber Gummies Market Trends

Effective marketing campaigns highlighting the health benefits of dietary fiber are boosting consumer interest and demand for these products. Manufacturers in this space are continuously introducing new flavors and combinations of dietary fiber gummies, expanding the product range and attracting a broader consumer base. For instance, in March 2022, Fibery Gummies launched a new line of fiber gummies made with all-natural ingredients and contains no added sugar. The gummies are available in a variety of flavors, including strawberry, blueberry, and orange.
 

Dietary Fiber Gummies Market Analysis

The dietary fiber gummies market from strawberry flavor segment recorded a sizeable valuation in 2022 and is expected to drive significant gains over 2023-2032. The popularity of the strawberry flavor appeals to a wide range of consumers, including children and adults. The enjoyable taste of strawberry gummies makes consuming dietary fiber more pleasurable. Several studies back the claims of potential health benefits of consuming dietary fiber. Quoting an instance, a recent study by the National Institutes of Health found that adults who consumed at least 25 grams of fiber per day had a lower risk of developing chronic diseases, such as stroke, heart disease, and type 2 diabetes.
 

The digestive health segment captured 45% of the dietary fiber gummies market share in 2022, due to the increasing prevalence of digestive issues and gastrointestinal disorders motivates consumers to seek effective and convenient solutions like gummies. A study published in the Gastroenterology Journal in 2020 found that more than 40% of people worldwide have functional gastrointestinal disorders (FGIDs). The palatable and enjoyable nature of dietary fiber gummies makes them a preferred option for individuals who find it challenging to incorporate dietary fiber through traditional sources. Additionally, the growing awareness of fiber's positive impact on digestive health further boosts the demand for these functional gummies.
 

North America dietary fiber gummies market garnered USD 1.6 billion in revenue in 2022. The rising health-conscious population and the growing awareness of the benefits of dietary fiber in the region have fueled the demand for convenient and enjoyable fiber sources like gummies.
 

A recent study by the American College of Gastroenterology found that only 5% of adults in the US meet the recommended daily fiber intake. This depicts a large potential market for dietary fiber supplements in the region, thus, accelerating business growth. The busy and fast-paced lifestyle of consumers in North America increases the preference for on-the-go supplements. Additionally, product innovation, appealing flavors, and aggressive marketing efforts by manufacturers contribute to the increasing popularity of dietary fiber gummies in the region.
 

Dietary Fiber Gummies Market Share

Some of the leading companies involved in the dietary fiber gummies market are

• Nature's Way (a subsidiary of Schwabe North America)
• SmartyPants Vitamins
• Vitafusion (Church & Dwight Co., Inc.)
• Olly Nutrition (Unilever)
• Nordic Naturals
• The Honest Company
• Herbaland Naturals Inc
• MegaFood (a division of FoodState)
• Now Foods
• Nutranext (part of Clorox)

These companies concentrate on strategic partnerships, new product launches, and commercialization efforts for market growth. Furthermore, they make huge investments in research & development to launch advanced products and gain maximum market revenue.
 

Dietary Fiber Gummies Industry News

• In February 2023, Nature's Way, a manufacturer of natural health products, announced expanding its line of fiber gummies with the launch of new flavors of its Alive! Fiber Gummies. The new flavors include orange, strawberry, and blueberry.

The dietary fiber gummies market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2018 to 2032, for the following segments:

Market, By Flavor

• Plain Strawberry
• Mixed Berry
• Peach
• Others

Market, By Application

• Digestive Health
• Nutritional Supplements
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt