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Market is experiencing significant trends which are influencing market dynamics. Growing emphasis on data analytics and predictive modelling is evident in optimizing energy consumption and demand response strategies. Utilities and energy providers are progressively utilizing advanced analytics to predict demand patterns and enact tailored DSM initiatives. Furthermore, adoption of cloud-based DSM platforms is increasing, offering scalability and flexibility. Utilities are shifting towards customer-centric DSM strategies, engaging consumers through innovative demand management programs. Investment by market players in energy sector is also fuelling the market growth. For instance, in August 2023, Eaton invested USD 500 million in America to support electrification, energy transition, and digitalization across industries, meeting rising demand for its electrical solutions.