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The global decorative concrete industry showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Sika AG, BASF SE, The QUIKRETE Companies, Ardex Group, and LATICRETE International, Inc. These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Major players operating in the decorative concrete industry are: