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Based on resin type, the decorative coatings market is segmented as acrylic, alkyd, polyurethane, epoxy, polyester, vinyl, epoxy-polyester hybrid, others. Acrylic held a majority market value of USD 10.6 billion in 2022. Acrylic resins are versatile and can be used in a wide range of decorative coatings, including interior and exterior paints, varnishes, and enamels. Their adaptability drives demand from manufacturers seeking flexible solutions. Alkyd resins contribute to the durability of decorative coatings, making them a preferred choice for high-traffic areas and outdoor surfaces. Moreover, an increasing usage will further accelerate the segmental demand.
Based on technology, the decorative coatings market is segmented as waterborne coatings, solvent borne coatings, powder coatings, uv-cured coatings. Water-based decorative coatings are known for their low volatile organic compound (VOC) content, making them environmentally friendly and appealing to consumers who prioritize eco-friendly products. Solvent-based decorative coatings often offer enhanced performance characteristics, such as improved adhesion, durability, and resistance to chemicals and weather conditions.
Based on application, the decorative coatings market is segmented as Interior Coating, Exterior Coating, Furniture Coating. Interior coating held a dominant market share in 2022 and is anticipated to grow at 3.2% CAGR till 2032. Decorative coatings play a significant role in enhancing the aesthetic appeal of buildings and interiors, driving demand from homeowners and architects. The demand for decorative coatings is often fueled by home improvement and renovation projects, where consumers seek to refresh and update the appearance of their living spaces. Thus, the high-quality services and growing usage of decorative coatings are anticipated to expedite the business statistics.
Based on end-use, the decorative coatings market is segmented as Residential, Commercial, Industrial, Others. Commercial held the dominant market in 2022 and is anticipated to grow significantly through 2032. The growth of urban areas and infrastructure projects drive demand for decorative coatings in construction, including residential and commercial buildings. The demand for decorative coatings is influenced by homeownership rates and real estate market trends, as new homeowners often invest in home improvement and renovation projects.
U.S. dominated the North American region with majority market share and a revenue of USD 15.5 billion in 2022 and is anticipated to expand at a significant pace from 2023-2032. The construction and renovation sectors in North America are significant drivers of the decorative coatings market. Growth in residential and commercial construction projects, as well as home renovation and remodeling activities, boosts the demand for decorative coatings.