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Enterprises operating in the market are adopting strategies such as collaborations, new data center launches, and product developments, to enhance their existing offerings and expand their portfolio for targeting a wider customer base. For instance, in May 2019, Oracle partnered with SUSE, a German company developing Linux software, for integrating its Oracle Database 19c data warehouse software into its SUSE platform. The collaboration brings new developments in data warehousing software such as hybrid memory partitioning and advanced diagnostics.
Some of the major companies operating in the data warehousing market are