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Health-conscious consumers are driving a surge in demand for functional dairy ingredients, such as probiotics, whey proteins, and lactose-free options, aligning with the growing focus on wellness and nutritional value. The rising popularity of clean-label products has prompted dairy ingredient manufacturers to prioritize transparency, emphasizing minimal processing and natural sourcing. Plant-based alternatives continue to gain traction, challenging traditional dairy products and influencing the incorporation of plant-derived ingredients into dairy formulations. This reflects a broader shift toward flexitarian and plant-centric diets.
Additionally, sustainability has emerged as a key trend, with consumers placing increased importance on environmentally friendly practices. The dairy industry is responding with initiatives to reduce carbon footprints, improve waste management, and enhance overall sustainability across the supply chain.