Cycle Tourism Market Size - By Tourism (Mountain Biking, Road Cycling, Leisure Cycling, Adventure Cycling), By Group (Groups/Friends, Couples, Family, Solo), By Age Group, By Gender (Male, Female), By Duration, By Destination & Forecast, 2024 – 2032

Cycle Tourism Market Size

Cycle Tourism Market size was valued at USD 130.6 billion in 2023 and is expected to grow at over 8% CAGR between 2024 and 2032, driven by the growing healthcare and wellness awareness.  As people become more health-conscious, there is a growing interest in physical activities that promote fitness, such as cycling or participating in sports. According to the World Health Organization (WHO), physical activities including cycling and walking reduce the risk of cardiovascular diseases, diabetes, colon cancer and depression.
 

However, physical inactivity is the fourth leading risk factor for global mortality, contributing 3.2 million deaths annually and leading to non-communicable diseases such as stroke, diabetes and cancer. Many countries are seeing a drop in physical activity levels. Cycle tourism has emerged as an attractive option for health-conscious travelers, as it effectively combines travel with exercise.
 

The expansion and improvement of cycling infrastructure worldwide is also a major factor contributing to the growth of cycle tourism market. Governments and municipalities are investing in dedicated bike lanes, cycling paths, and bike-sharing programs to make cycling a safer and more attractive mode of transport. This makes cycle tourism more accessible and appealing to a wider audience.
 

For instance, in March 2024, the California Department of Transportation announced to spend around USD 930 million over the next four years on bicycle and pedestrian infrastructure across the state. The bicycle and pedestrian infrastructure spending plan, part of the 2024 State Highway Operation and Protection Program (SHOPP) and is approved by the California Transportation Commission (CTC) includes 265 miles of new and improved bikes on state highways and the addition of over 1,300 safety elements by first half of 2028.
 

Cycle tourism is dependent on favorable weather conditions, making it a seasonal activity in many regions. Bad weather, such as extreme heat, cold, or heavy rainfall, can discourages cycling, and reduces tourist numbers during certain times of the year. Regions with long winters or monsoon seasons, are particularly affected. Seasonal fluctuations cause inconsistent revenue streams for businesses involved in cycle tourism, such as tour operators, accommodation providers, and local vendors. This unpredictability can make it hard for businesses to plan and invest in growth strategies.
 

Cycle Tourism Market Trends

The rise of e-bikes has significantly boosted the cycle tourism industry by making cycling more accessible to a broader range of people, including older adults and those with lower fitness levels. E-bikes allow riders to cover longer distances with less effort, making cycling tours more enjoyable and less physically demanding.  E-bike manufacturers are responding to this trend by launching innovative electric mountain bikes with smart features.
 

For example, in July 2024, DJI announced plans to launch the Amflow e-bike brand with the Avinox drive system by the end of 2024. The company's first e-bike, the carbon fiber Amflow PL electric mountain bike, will feature a mid-drive Avinox motor and a fast-charging battery. Additionally, the e-bike will include DJI’s Smart-Assist Algorithm, which uses multi-sensor fusion to adjust assistance based on riding conditions. This innovation in e-bikes is expected to attract more tourists to cycling tours, further expanding the market.
 

Growing concerns about environmental sustainability have boosted eco-tourism, especially cycle tourism. Biking is a low-carbon way to travel, attracting eco-conscious tourists who want to minimize their environmental impact. Cycle tourism is often promoted as a sustainable way to explore nature, local cultures, and rural areas without the environmental impact associated with car travel. This trend benefits the environment and also supports local economies by encouraging spending in small communities.
 

Cycle Tourism Market Analysis

Based on gender, the market is segmented into male and female. The male segment held around 60% of the market share in 2023 and is expected to cross USD 150 billion by 2032. The growth of men segment can be attributed to their stronger preference for adventure and physically challenging activities. This is evident in the increasing popularity of mountain biking, long-distance road cycling, and other demanding cycling activities among male tourists.
 

The competitive aspect of cycling and the desire for adventure, attracts many men to participate in cycle tourism. Furthermore, men engage in cycling as a means of maintaining fitness and improving physical performance. The health benefits of cycling, such as cardiovascular conditioning and strength training, appeal to male tourists focused on fitness.
 

Based on tourism, the cycle tourism market is divided into mountain biking, road cycling, leisure cycling, adventure cycling and others. The mountain biking segment held around 35% of the market in 2023.  Local governments and private investors are funding projects to improve trail networks and promote their regions as top destinations for mountain biking enthusiasts. These efforts include creating well-marked and maintained trails, along with amenities like bike rentals, repair shops, and guided tours.
 

This infrastructure is attracting both new and experienced mountain bikers, driving growth in the mountain biking tourism segment. Additionally, the growing interest in adventure and exploration is also boosting demand for mountain biking tourism, especially in regions with challenging terrains such as the Alps, Rocky Mountains, and Andes.
 

Europe holds around 45% of the cycle tourism market share in 2023. Europe boasts a well-developed cycling infrastructure, including dedicated bike lanes, cycling routes, and networks such as EuroVelo. Countries such as Netherlands, Denmark, and Germany are well-known for their cyclist-friendly cities, making it easy and attractive for tourists to explore by bike. This established infrastructure supports the growth of cycle tourism across the continent.
 

Furthermore, Europe offers a diverse cultural and scenic experiences, such as the vineyards of France, the historical trails of Italy and the coastal routes of Spain. Combining cycling with visits to cultural sites, beautiful landscapes, and culinary experiences makes Europe a top destination for cycle tourists.
 

The U.S. is home to numerous national parks and scenic byways that provide ideal backdrops for cycling. Popular destinations like the Pacific Coast Highway, Blue Ridge Parkway, and Yellowstone National Park attract cycle tourists eager to explore America’s diverse landscapes. Also, the growing interest in active and adventure travel is also boosting demand for cycle tourism, especially in regions known for adventure cycling experiences, such as mountain biking in Colorado and road cycling in California.
 

Rising disposable incomes in China, India, and Southeast Asian countries are boosting interest in outdoor activities like cycling. Many people in these regions are now engaging in cycle tourism to explore their own countries and nearby areas. Additionally, the Asia Pacific region, with emerging cycling destinations such as Japan, Taiwan, and New Zealand, is becoming popular among both local and international tourists. These places offer unique landscapes and cultural experiences that attract cycle tourists looking for new and exciting locations.
 

Cycle Tourism Market Share

Travel + Leisure Holdco and Intrepid travel hold a significant market share in the cycle tourism industry in 2023. Travel + Leisure Holdco focuses on expanding its portfolio by introducing a wide range of cycling tours catering to different skill levels and interests, such as leisure cycling, road cycling, and mountain biking. This diversification appeals to a broader audience, including families, adventure enthusiasts, and fitness-focused travelers.
 

Intrepid Travel emphasizes expanding its cycling tour offerings into emerging markets in Asia, Africa, and South America, where interest in cycle tourism is growing. These regions offer unique landscapes and cultural experiences that appeal to adventure cyclists. The company partners with local operators to create authentic and immersive cycling experiences that highlight the cultural and natural beauty of these regions.
 

Cycle Tourism Market Companies

Major companies operating in the cycle tourism industry are:

• Austin Adventures
• Backroads
• Butterfield & Robinson
• Exodus Travels Limited.
• G Adventures
• Intrepid Travel
• SpiceRoads Cycling
• Travel + Leisure Co.
• Trek Travel
• World Expeditions
   

Cycle Tourism Industry News

• In August 2023, the Pench Tiger Reserve (PTR) in Maharashtra started offering cycle tourism in the Kolitmara range of West Pench. They set up a 48km route from Kolitmara to Kunwara Bhivsen, passing through the forested areas of Narhar, Banera, and Chargaon.
   
• In July 2023, Ride & Seek acquired Cycle Japan, a Japanese bike tour operator founded by Australian adventurer John Morrell. This acquisition allowed Ride & Seek to offer a new extended Samurai Tour, covering Shikoku Island, Noto, and Mt. Fuji.
   

The cycle tourism market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Tourism

• Mountain biking
• Road cycling
• Leisure cycling
• Adventure cycling
• Others

Market, By Group

• Groups/Friends
• Couples
• Family
• Solo

Market, By Gender

• Male
• Female

Market, By Age Group

• Below 18
• 18–30
• 30-50
• Above 50

Market, By Duration

• Short trips (1-3 days)
• Medium trips (4-7 days)
• Long trips (8+ days)

Market, By Destination

• Domestic
• International

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • South Africa
  • UAE
  • Saudi Arabia
  • Rest of MEA