Cut Flower Market

Cut Flower Market Size

The global cut flower market size was valued at USD 31.1 billion in 2024. The market is expected to grow from USD 32.6 billion in 2025 to USD 56.4 billion in 2034, at a CAGR of 6.3%. The market growth for flowers is driven by the increasing demand in decorative and ceremonial services. Reflecting their aesthetic and cultural value, weddings, corporate events, and festivals are still the primary occasions where cut flowers are heavily demanded as a showcase.

In 2024, the trade of cut flowers reached USD 10 billion growing at 1.48% from 2022 of USD 9.85 billion, making it the world’s 366th most traded product. The emerging popularity of floral decorations in homes and commercial spaces opened new opportunities to markets willing to supply fresh flowers for gifting, celebrations, and interior aesthetics. Moreover, regions where flowers were once deemed inaccessible due to cold chain logistic limitations have now become accessible due to the increase in preservation techniques. With the rise in sustainability concerns, there is also a shift towards ecofriendly methods of cultivation and biodegradable packaging to meet consumer preferences.

The expansion of internet retailing has transformed the cut flower industry by making various floral products readily available to consumers. E-commerce businesses allow customers to place orders for tailored floral designs, and sales have increased in urban areas. This shift is more prominent in developing economies with high disposable income, changing lifestyles, increased urbanization, and a growing demand for fresh flowers.

As digitalization is increasing, online florists are employing AI suggestions, subscription-based flower delivery, and same day delivery to improve customer experience. Also, novel breeding techniques and engineered flower varieties in floriculture boosts market growth. The combination of increased urban population and changing consumer behavior enables the cut flower providers to focus on sustainably over the next few years.

Cut Flower Market Trends

• The introduction of new technologies for growing and storing cut flowers has raised the standard and shelf-life of these products. Controlled environment agriculture and hydroponic farming are forms of agricultural technology that can produce goods throughout the year to suit the perpetually high demand.
  
• The increase in web-based flower buying shops has given new face to cut flower industry as it has provided consumers variety of floral products on their fingertips. This trend is made easier with the use of home delivery and online payment services.
  
• There is a growing preference for locally produced and sustainably sourced flowers, for example, the UK domestic flower market increased from USD 126 million pounds to USD 179 million from 2019 to 2023 and reflects a change towards using local producers and minimizing carbon footprint from foreign imports.
  
• The use of imported flowers is often accompanied with worries over residue pesticides, which have resulted in stricter regulations, consumer activism, and demand for cleaner products.
  

Cut Flower Market Analysis

Based on flower type the market is segmented into roses, carnations, lilies, chrysanthemums and gerbera daisies, tulips, and other varieties. In 2024, the roses segment emerged as the revenue leader, generating approximately USD 13.5 billion and is expected to grow at a CAGR of 6.1% during the forecast period.

• Roses are the most regularly sold and bought cut flowers and their market share is the largest. Roses have multiple symbolism, most roses are referred during traditions to showcase love, admiration, or appreciation, this drives the demand especially on valentines day and Mother’s Day. The consistent popularity of roses ensures the market stays steady for growers and sellers of roses. The Society of American Florists states that 250 million roses are produced ahead of Valentine’s Day.
  
• Favorable climate and low production cost have increased the outstanding exports of roses from Ecuador and Kenya to the United States and Europe markets, these two countries supplies a major portion of roses for sale in the United States and European markets.
  
• The introduction of rose varieties with improved market qualities stems from the enhanced use of breeding methods and increased application of biotechnology for the creation of long living and disease resistant types. The demand for organically grown roses is also impacting consumer behavior, which is favoring environmentally friendly roses.
  

Based on the application the cut flower market is segmented into personal use, parties & special days, wedding & mega cultural events, welcoming & greetings, conference & activities, and others. In 2024, the personal use segment emerged as the dominant force, capturing a substantial share of over 31.3% in the market.

• The National Retail Federation (NRF) predicts that Americans will spend approximately $2.6 billion on flowers for Valentine’s Day in 2025. This shows that there is a significant tendency among the consumers to purchase roses for different occasions, especially for romantic celebrations.
  
• The personal usage of flowers has the highest share in the market, with consumers spending on flowers for gifting, home decor, and for emotional reasons. This is greatly driven by cultural practices and specific seasons.
  
• The growing trends on self-care have also increased the personal usage of flowers, as more people are buying flowers to beautify and improve their living spaces, signifying an increased value on the aesthetic and psychological benefits of flowers.
  

Based on the distribution channel the cut flower market is categorized into direct sales and retail stores. In 2024, the retail stores segment emerged as the dominant force, generating a substantial revenue exceeding USD 26.6 billion.

• Supermarkets, as well as floral specialty shops, experience unplanned purchases, especially for peak periods such as Mother’s Day and Valentines. The flower shops physical location allows customers to view and choose the flowers in person, which adds to the buying experience.
  
• According to IFPA, supermarkets have increased sales in the floral department for USD 273,000 in average annual sales per store in 2019 to USD 364,000 in 2022. This shift highlights the importance of retail stores as a dominant marketing channel for cut roses due to their convenience.
  
• Supermarkets and other retailers can conveniently fill orders placed online immediately. This has advanced the role of retail stores by giving consumers flexibility and immediacy, which works greatly for last-minute purchases.
  

The U.S. dominated the North America cut flower market with a revenue of USD 7.6 billion in 2024 and is expected to grow at a CAGR of 6% during the forecast period. 

• The US cut flower industry in 2023 produced USD 350 million worth of flowers. California provides approximately 70% of the US sourced production. 80% of the flowers available in the American market are imported. There is stable domestic industry and robust cold chain logistics supporting availability throughout the year.
  
• The market for cut flowers in China is rising at a swift pace owing to higher incomes and urbanization. As per Kunming Customs, the value of exports for fresh cut flowers from Yunnan in 2024 is approximately USD 104 million, which is an increase of 34% from the previous year.
  
• In 2023, Germany was the 13th cut flower exporter in the world, totaling USD 59.8M. The market is growing due to high demand from consumers for roses, tulips, and lilies, along with other trends such as home decoration and gifting.
  
• The Saudi Arabia market is growing because of the higher disposable incomes and growing interest in floral decorations for personal use and events. The market is expected to grow as consumers start buying these flowers for gifting and home decoration purposes more often.
  

Cut Flower Market Share

• In 2024, Top 5 players such as Ball Horticultural Company, Danziger Group, Dos Gringos, Esmeralda Farms, Flamingo, and Selecta Cut Flowers SAU held a share of about 20-25%.
  
• Danziger concentrates on advanced innovation and R&D, offering new flower varieties with uniquely designed colors and longer vase life. The firm launched more than 100 new varieties in their 2024-2025 cut flower catalog.
  
• To reinforce its market position, Selecta One makes use of digital innovation for improved customer interaction by providing all-day every-day access to the company’s virtual platform for industry clientele to view the newest plant varieties. The company has stimulated a new series of bedding and balcony plants for the 2021/22 season through an online virtual exhibition.
  
• Dümmen Orange broadens its market presence through strategic acquisition and partnership activities that increase the company’s product range and international scope. For instance, the firm signed a licensing agreement with Selecta One in June 2024 for the breeding and marketing of TMV resistant Intrinsa petunias, which indicate their efforts to augment the supply of disease resistant ornamental petunias to growers around the world.
  

Cut Flower Market Companies

Major players operating in the cut flower industry include:

• Ball Horticultural Company
• Carzan Flowers K Ltd.
• Danziger Group
• Dos Gringos
• Dummen Orange
• Esmeralda Farms
• Flamingo
• Karen Roses Ltd.
• Multiflora Corp
• Selecta Cut Flowers SAU
  

Companies involved in the cut flower industry appear to concentrate on innovation, sustainability, and expansion as their competitive strategies. Companies allocate enormous financial resources to R&D to create new flower types designed to fulfill changing consumer demands, such as unusual colors and longer-lasting flowers. These companies also work with local producers so that they can establish quality control and maintain their supply chains. Furthermore, firms are using e-commerce channels to market flowers for sale online to a wider audience in places like China and the United States, where demand for purchasing flowers over the internet is increasing rapidly.
Companies also focuses on partnerships, collaborations, merger and acquisition to strengthen their position in the market. For instance, after the acquisition of Dutch partner MNP (Moerheim New Plants) in 2024, Suntory Flowers announced their introduction of Suntory Flowers Europe B.V. in February 2025. This strategy is meant to reinforce Suntory’s foothold in Europe as a marketer of bedding plants and fresh cut flowers.

Cut Flower Industry News

• In May 2024, Chrysal International and OptiCept Technologies AB agreed to a partnership to research the application of OptiCept's OptiBoost technology to cut flowers with the goal of achieving a zero-footprint floriculture sector.
  
• In February 2023, Floriday launched a new feature called 'trade settings' allowing for the effortless arrangement of trades for both sellers and buyers. This new configuration optimizes the trade for growers and buyers by providing a centralized platform where each party can conveniently customize their trading preferences.
  
• In December 2022, Floriday began developing a digital platform for the floriculture industry to facilitate online trading and increase access to flowers and plants.
  
• Selecta One from Germany and Moraglia Breeding from Italy formed a strategic alliance in January 2022. This partnership will enable Moraglia to benefit from logistical support while applying his well-known genetic innovations to develop new varieties of carnations.
  

The cut flower market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2034, for the following segments:

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Market, By Flower Type

• Roses
• Carnations
• Lilies
• Chrysanthemums and gerbera daisies
• Tulips
• Others

Market, By Pricing

• Mass pricing
• Premium pricing

Market, By Application

• Personal use
• Parties & special days
• Wedding & mega cultural events
• Welcoming & greetings
• Conference & activities
• Others

Market, By Distribution Channel

• Direct sales
• Retail stores
  • Florist
  • Nursery centers
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA