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The global customer intelligence platform market size was valued at USD 2.1 billion in 2023 and is estimated to register a CAGR of 24.1% between 2024 and 2032. The increasing focus on data-driven decision making, personalized customer experiences, and the adoption of AI and machine learning technologies are key factors driving the demand for customer intelligence platform solutions.
Companies are increasingly investing in these platforms and leveraging strategic acquisitions to enhance their market presence and capabilities. For instance, in July 2024, Pendo, an all-in-one product experience platform, acquired Zelta AI, a startup specializing in automated customer feedback collection and AI-driven insights. This move represents Pendo's commitment to AI innovation and strengthens its position in the customer intelligence industry.
Report Attribute | Details |
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Base Year: | 2023 |
Customer Intelligence Platform Market Size in 2023: | USD 2.1 Billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 24.1% |
2032 Value Projection: | USD 14.8 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 180 |
Tables, Charts & Figures: | 200 |
Segments covered: | Component, Deployment Mode, Organization Size, Application, End Use |
Growth Drivers: |
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Pitfalls & Challenges: |
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Additionally, the continuous evolution of customer behavior and preferences, coupled with the increasing adoption of omnichannel marketing strategies, is propelling market growth. These trends reflect the need for comprehensive customer intelligence solutions to manage and analyze vast amounts of customer data across multiple touchpoints.