Home > Media & Technology > Information Technology > IT Software > Customer Intelligence Platform Market

Customer Intelligence Platform Market Share

Report ID: GMI11827
Published Date: Oct 2024
Report Format: PDF

Download Free Sample

Customer Intelligence Platform Market Share

Salesforce, SAP SE and Oracle hold a significant market share of over 10% in customer intelligence platform industry. These major players are focusing on product innovation and strategic partnerships to enhance their market position. They are investing heavily in research and development to introduce AI-powered customer intelligence platforms that can integrate with broader enterprise software ecosystems.

Additionally, key players such as IBM and SAP are also prioritizing the development of industry-specific customer intelligence solutions. They are creating tailored platforms for sectors such as retail, healthcare, and financial services to meet the unique customer intelligence needs of different industries. This focus on vertical-specific solutions not only helps them address specific market requirements but also appeals to organizations looking for specialized customer intelligence capabilities.

Customer Intelligence Platform Market Companies

Major players operating in the customer intelligence platform industry include:

Adobe
Epsilon
IBM
Microsoft
Oracle
Salesforce
SAP
SAS Institute
Tealium
Teradata

Authors: Preeti Wadhwani, Satyam Jaiswal

Frequently Asked Questions (FAQ) :

The market size of customer intelligence platform reached USD 2.1 billion in 2023 and is estimated to grow at a 24.1% CAGR from 2024 to 2032, driven by the increasing focus on data-driven decision-making.

The platform segment was valued at over USD 1.2 billion in 2023, led by the demand for comprehensive, AI-powered customer intelligence solutions.

The cloud-based segment is anticipated to register a CAGR of over 22% from 2024 to 2032, due to the rapid adoption of cloud technologies and the need for scalable, flexible solutions.

North America dominated the market with a major share of over 35% in 2023, propelled by the presence of major technology players and a high level of digital adoption.

Major players include Adobe, Epsilon, IBM, Microsoft, Oracle, Salesforce, SAP, SAS Institute, Tealium, and Teradata.