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Customer Data Platform (CDP) Market Share

Report ID: GMI9526
Published Date: May 2024
Report Format: PDF

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CDP Market Share

Salesforce Inc., Oracle Corporation, and Sitecore hold market share over 16% and dominate the Customer Data Platform (CDP) market through their comprehensive solutions, robust features, and extensive customer base. Salesforce offers a unified platform for managing customer data and delivering personalized experiences, while Oracle provides advanced analytics and AI capabilities. Sitecore excels in content management and digital experience delivery, integrating seamlessly with customer data to drive engagement.

These organizations prioritize data governance and adherence to regulations to safeguard data privacy, security, and regulatory compliance. They deploy strong security protocols, encryption methods, and compliance frameworks like GDPR and CCPA to foster trust among customers and fulfill legal requirements. Their strong market presence, innovative technologies, and trusted reputation position them as leaders, attracting businesses seeking reliable solutions for data management, analysis, and customer engagement, thus solidifying their dominance in the market.

Customer Data Platform Market Companies

Major players operating in the customer data platform industry are:

Salesforce Inc.
Oracle Corporation
Adobe Inc
SAS
Microsoft Corporation
SAP SE
Tealium
Sitecore
Twilio Inc.
Braze

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The customer data platform market was valued at USD 4.7 billion in 2023 and will register over 26.5% CAGR between 2024 and 2032, driven by the growing need for data-driven marketing.

The cloud deployment segment in the market accounted for over 74% share in 2023 and will exceed USD 15 billion by 2032, as it eliminates the need for costly on-premises hardware and software licenses.

North America customer data platform market held 37% revenue share in 2023 and will expand at a decent pace through 2032, as they help businesses provide outstanding client experiences by tailoring marketing campaigns and interactions.

Salesforce Inc., Oracle Corporation, Adobe Inc, SAS, Microsoft Corporation, SAP SE, Tealium, Sitecore, Twilio Inc., and Braze among others.