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The increasing focus on product innovation and research to enhance bioavailability and efficacy will favor the market growth. Manufacturers are investing in advanced formulation strategies and delivery systems to overcome the bioavailability limitations of curcumin, such as nanocapsulation and liposomal technologies, to expand its applications in pharmaceutical, cosmetic and functional foods.
For instance, in February 2023, Herbalife incorporated nanotechnology for developing Immunoturmeric, its new immune-support supplement for Indonesia and other Asia-Pacific markets. Increasing consumer demand for natural and organic products, as well as strong awareness of the health benefits of curcumin is further making way for the development of new supplements.