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The demand for clean and natural beauty products is driving the use of cupuaçu butter in cosmetics and skincare formulations due to its natural moisturizing and skin-conditioning properties. As consumers seek plant-based and vegan alternatives, cupuaçu butter is finding applications in vegan cosmetics, skincare, and food products. The trend toward functional foods and nutraceuticals is driving the use of cupuaçu butter in products aimed at promoting health and well-being. Thus, the growing prevalence is expected to expedite the market progress.