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The cultured buttermilk industry is experiencing notable trends driven by health-conscious consumer preferences and the rise of clean-label products. Increased awareness of the benefits of probiotics has led to a surge in demand, with consumers seeking fermented dairy products for gut health and digestive wellness.
Additionally, cultured buttermilk is gaining popularity in various culinary applications, from baking to salad dressings, as chefs and home cooks alike embrace its unique flavor and texture. Innovations in product formulation, including lactose-free options and flavored varieties, are also contributing to market expansion. The shift towards healthier lifestyles, coupled with the growing interest in natural and authentic food experiences, positions the market for continued growth in the coming years.