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Cruise Safari Market Trends

Report ID: GMI6018
Published Date: Jun 2023
Report Format: PDF

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Cruise Safari Market Trends

Modern travelers are seeking more authentic & unique experiences, and safari cruises provide an opportunity to explore remote and less-visited wildlife destinations. The market is witnessing a rising demand for off-the-beaten-path itineraries that offer a deeper connection with nature, immersive cultural interactions, and exclusive wildlife encounters. Travelers are seeking personalized experiences that cater to their specific interests and preferences. Safari cruise operators are responding by offering customizable itineraries, allowing passengers to select activities, destinations, and durations according to their preferences. This trend enhances the overall customer experience and helps meet the diverse demands of travelers.

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The global market size for cruise safari was valued at more than USD 2 billion in 2022 and will grow at more than 10% CAGR from 2023 to 2032, driven by rising consumer ambitions for leading a luxurious lifestyle.

The direct booking segment amassed more than 60% of the cruise safari market share in 2022, owing to its enhanced customer service and seamless booking process.

Asia Pacific market share for cruise safari will grow at more than 12% CAGR from 2023 to 2032, attributed to growing efforts by the regional government toward enhancing visitor experiences.

Prominent cruise safari industry players include Celebrity Cruises (Celebrity Flora), Hapag-Lloyd Cruises (HANSEATIC Nature), Lindblad Expeditions, G Adventures, Hurtigruten, and National Geographic Expeditions, among others.