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Current trends in the creatine industry highlight a shift towards cleaner, natural formulations, with consumers increasingly seeking products free from artificial additives. There's a growing emphasis on creatine’s benefits beyond athletic performance, including cognitive enhancement and overall wellness. Upcoming trends include innovations in delivery systems, such as time-release and liquid forms, aimed at improving absorption and convenience. The rise of personalized nutrition is leading to customized creatine supplements tailored to individual needs and fitness goals. Additionally, the expansion of e-commerce platforms and digital health tools is enhancing consumer access and engagement with creatine products.