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One prominent trend is the rising demand for high-performance cooler bags that keep food and drinks cold for longer periods. This demand is driven by the growing popularity of outdoor activities like camping, hiking, and beach trips. Consumers also prefer cooler bags with features like built-in chargers, leak-proof compartments, and wheels for easy carrying. Additionally, there is a shift towards eco-friendly cooler bags made from sustainable materials like recycled fabrics and insulation. This change reflects increasing consumer awareness and demand for environmentally friendly products. According to the Outdoor Industry Association, the popularity of outdoor activities has significantly boosted the demand for high-performance and eco-friendly cooler bags.