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Contextual Advertising Market Share

Report ID: GMI8583
Published Date: Mar 2024
Report Format: PDF

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Contextual Advertising Market Share

Microsoft Corporation and Facebook, Inc. hold a significant market share of over 10% in the contextual advertising industry. Microsoft Corporation specializes in providing marketing automation solutions, including tools for email marketing, lead management, and customer engagement. While they may not directly offer contextual advertising services, their marketing automation platform enables businesses to create targeted and personalized marketing campaigns across various channels, including email, social media, and websites.

Some of the major players in the market are Alphabet Inc. (Google), Facebook, Inc., Microsoft Corporation, Amazon.com, Inc., Verizon Media (formerly Oath Inc.), Taboola, Outbrain Inc. These major players applying strategies like product innovations and mergers and acquisitions. Also, companies are involved in several growth and expansion strategies to gain a competitive advantage in the market.

Contextual Advertising Market Companies

Major companies operating in the contextual advertising industry are:

Alphabet Inc. (Google)
Facebook, Inc.
Microsoft Corporation
Amazon.com, Inc.
Verizon Media (formerly Oath Inc.)
Taboola
Outbrain Inc.

Authors: Suraj Gujar, Sandeep Ugale

Frequently Asked Questions (FAQ) :

The market size of contextual advertising reached USD 13.5 billion in 2023 and is set to surpass USD 64 billion by 2032, led by the proliferation of digital platforms & channels which has expanded the reach and capabilities of contextual advertising.

Mobile devices segment held a decent revenue share in 2023 and is poised to register a CAGR of over 19.2% during 2024 to 2032, owing to the rising usage of mobile devices for activities such as social media browsing, gaming, and online shopping, leading to a surge in mobile advertising inventory.

North America market accounted for a revenue share of over 32% in 2023, driven by an advanced digital infrastructure and high internet penetration rates across the region.

Alphabet Inc. (Google), Facebook, Inc., Microsoft Corporation, Amazon.com, Inc., Verizon Media (formerly Oath Inc.), Taboola, Outbrain Inc. are some of the major industry contenders.