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The content management software (CMS) industry is seeing a significant trend with the integration of artificial intelligence (AI) and machine learning (ML) technologies. These advanced tools are changing how content is created, managed, and delivered. AI-powered CMS platforms now offer features like automated content tagging, personalized content recommendations, and predictive analytics. This integration improves content relevance and user engagement by analyzing user behavior and preferences to provide customized experiences. Additionally, AI and ML make content management more efficient by automating routine tasks and offering deeper insights into content performance.
For instance, in April 2024, OpenText introduced new generative AI features under its Aviator brand, enhancing content management across various sectors. The updates include IoT data analysis, legal data summarization with Axcelerate eDiscovery, and a customer journey builder for personalized communications.