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Caterpillar Inc. and Deere & Company hold a market share of around 4% in 2023 in the construction equipment finance industry. Caterpillar Inc. focuses on offering integrated financing solutions to cater to the diverse needs of their customers, which helps the company to enhance its value proposition and in establishing long-term relationships with customers.
Deere & Company has improved its customer financing by investing heavily in digital platforms. These platforms allow customers to explore financing options, apply for credit, and manage their accounts online. These digital tools enhance customer satisfaction and accelerate the approval process, making it easier for customers to finance their equipment purchases.
Major players operating in the construction equipment finance industry are: