Connected Living Room Market Share

Connected Living Room Market Share

Microsoft and Samsung play significant roles in the connected living room industry, offering a range of products and services that contribute to the ecosystem; together, they accounted for over 20% of the market share in 2023. Microsoft's Xbox gaming consoles are prominent fixtures in many living rooms, serving as entertainment hubs for gaming, streaming, and multimedia playback. The Xbox platform integrates with various streaming services like Netflix, Hulu, and Disney+, allowing users to access a wide range of content. The Xbox Game Pass subscription service offers access to a library of games, further enhancing the gaming experience in the living room. Moreover, Microsoft's voice assistant, Cortana, and its integration with Windows-powered devices provide voice control capabilities for managing entertainment and smart home devices in the living room.
 

Samsung is a leading manufacturer of smart TVs and home entertainment systems, offering a diverse lineup of products that cater to the market. Samsung's smart TVs feature advanced display technologies, built-in streaming apps, and compatibility with voice assistants like Bixby and Amazon Alexa, providing users with seamless access to streaming content and smart home controls.
 

Connected Living Room Market Companies

Major players operating in the industry are:

• Amazon.com, Inc.
• Apple Inc.
• Bose Corporation
• Google LLC
• LG Electronics
• Microsoft Corporation
• NVIDIA Corporation