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Some of the leading companies involved in the confectionery fillings market include
Manufacturers emphasize the development of new manufacturing technologies, the launch of novel trending items, and the execution of growth initiatives through partnerships to retain their market position.
For instance, in May 2021, Zeelandia UK announced its plans to acquire John Morley, a fillings expert. With this deal, Zeelandia purchased assets related to fruit puree, mincemeat, macpaste, fruit soaking, and date paste.