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In 2023, key companies like BASF, Saint-Gobain, Sika, Asian Paints and Flowcrete Group held a combined market share of 20%-22%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
Companies prioritize research and development to innovate formulations and application techniques. Their goal is to produce high-performance coatings that cure more quickly, boast superior durability, and resist chemicals and UV exposure. Such technological advancements serve as pivotal competitive differentiators. Established brands, including BASF, Sika, and Saint-Gobain, are recognized for their quality and reliability. In contrast, newer or smaller manufacturers face challenges in capturing market share without a robust brand reputation, underscoring the competition's reliance on trust and customer loyalty.
Major players operating in the concrete floor coatings industry are: