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Ford Motor Company and Toyota Motor Corporation hold a significant market share of around 20% in the compact pick-up trucks industry. Ford focuses on continuous innovation to enhance the appeal of its compact pickup trucks. This includes incorporating advanced technology features, improving fuel efficiency, and optimizing towing capabilities to stay competitive in the market.
Toyota focuses on improving the fuel efficiency of its compact pickup trucks, leveraging its expertise in hybrid technology. By offering hybrid or fuel-efficient diesel variants, Toyota appeals to consumers looking to reduce their environmental footprint and operating costs.
Major companies operating in the compact pick-up trucks industry are: