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Based on offerings, the market is divided into software and service. The software segment held over 60% of the market share in 2023. Software solutions are scalable and can be quickly tailored to match the evolving demands of a communication service provider’s network. They may be modified and expanded as needed without requiring large hardware expenditures, making them ideal for dynamic and changing network settings.
In addition, software companies are continuously innovating and introducing new features and functionalities for their network analytics products. This enables communication service providers to benefit from the most recent developments and capabilities without requiring hardware updates, ensuring that they are always equipped with the most current tools. Software solutions provide a broader variety of features than hardware-based solutions. They may be adjusted to each service provider’s demands and objectives, resulting in a more targeted and effective approach to network analytics.
Based on the deployment model, the market is categorized into on-premises and cloud. The cloud segment accounted for 30% of the communication service provider network analytics market share in 2023. Cloud-based solutions eliminate the need for communication service providers to invest in hardware infrastructure and software licensing upfront, considerably cutting their initial costs. This makes cloud analytics solutions more accessible to smaller CSPs or those with tight budgets.
Cloud implementation is often faster and easier than on-premise alternatives. This allows communication service providers to leverage the benefits of network analytics more rapidly, improving operational efficiency and providing insights into network performance much sooner. In addition to this, cloud-based solutions often utilize a pay-as-you-go pricing model, which means CSPs only pay for the resources they use. This cost-effective technique improves budgetary management while eliminating risks associated with unused hardware expenditures.
North America communication service provider network analytics market recorded over 30% of the revenue share in 2023. North America is home to many leading technology companies and inventive startups pioneering the development and deployment of cutting-edge network technologies. These businesses are driving the demand for comprehensive network analytics solutions to manage their complex and dynamic networks.
North American communication service providers are early adopters of innovative network technologies including 5G and IoT. This early adoption demands the employment of advanced network analytics solutions to handle the increasing network complexity, data volume, and security risks associated with these technologies. Also, consumers in North America demand network services that are both dependable and efficient. This encourages CSPs to use sophisticated analytics technologies to enhance their networks and provide better customer experience.
Communication service provider network analytics market valuation in the U.S. is expected to surpass USD 1.5 billion by 2032. With the increasing frequency and sophistication of cyber threats, multiple CSPs in the U.S. are investing in network analytics solutions for enhanced security and threat detection. The rising popularity of edge computing and IoT devices is further driving the demand for network analytics solutions to handle the unique challenges of distributed computing environments. There is also constant need to support emerging use cases, such as smart cities, autonomous vehicles, and industrial automation.