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Ford, Daimler and Traton held significant market share of over 25% market share in 2023. These manufacturers continuously innovate to meet the specific needs of the market, developing trucks with advanced technology, improved fuel efficiency, and enhanced safety features. Companies invest heavily in research and development to create trucks that comply with regulatory standards and customer requirements.
Additionally, marketing strategies target fleet operators and logistics companies, highlighting the benefits of their products. By focusing on the unique demands of the market, companies ensure a steady demand for their products and maintain their competitiveness in this dynamic industry.
Major companies operating in the commercial truck industry are: