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Colour Changing Packaging Market Trends

Report ID: GMI11829
Published Date: Oct 2024
Report Format: PDF

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Colour Changing Packaging Market Trends

Color-changing packaging is evolving rapidly. Smart tech like RFID and QR codes now offer real-time product info. Brands are embracing eco-friendly materials and unique designs to stand out. With e-commerce development, tougher packaging ensures safe shipping. New printing methods create eye-catching looks. These changes make packaging more useful, sustainable, and engaging, solidifying its importance in modern supply chains.

Additionally, there is a notable shift towards customization, as brands seek to differentiate themselves through unique packaging designs that engage consumers on a personal level. For instance, in November 2023, Corona has teamed up with celebrity fashion designer Talia Coles to launch a unique holiday collection called Feliz Navi-Drip. This collaboration features a limited-edition colour changing can of Corona Extra and a matching robe, designed to enhance the festive spirit of the season.

Smart packaging solutions offer a key opportunity in the industry, especially in the food and beverage industry. As consumers seek more transparency about product freshness and origin, brands can use colour changing technologies to show real-time food quality and safety. Features like freshness indicators and temperature-sensitive labels boost consumer trust and help reduce food waste. Recent advances in sensors and digital printing allow for more creative, customized packaging that meets varied consumer needs.

Authors: Suraj Gujar, Sandeep Ugale

Frequently Asked Questions (FAQ) :

The global colour changing packaging industry was valued at USD 1.4 billion in 2023 and is estimated to grow at a 4.6% CAGR from 2024 to 2032, driven by increasing consumer demand for fresher and safer food and beverages.

The thermochromic packaging segment is projected to grow at a CAGR of over 5% and is expected to reach over USD 800 million by 2032 due to its broad use in temperature monitoring and food safety applications.

North America held a market share of over 37% in 2023, driven by a focus on technological innovation and sustainability in key industries such as food and beverage, pharmaceuticals, and personal care.

Key players in the industry include Accurate Box Company, Amcor, Ball, Caps and Closures, CCL Industries, Chromatic Technologies, Crown Holdings, HCP Packaging, and Insignia Technologies.