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Microsoft and Zoom hold a market share of over 30% in the collaboration software industry. Microsoft Teams works closely with Microsoft 365 tools such as Word, Excel, Outlook, and SharePoint. This integration allows users to work easily across different tools on one platform. The connection with other Microsoft products makes Teams popular among businesses already using Microsoft services. Teams also includes AI features such as real-time translation, transcription, meeting summaries, and task automation, which boost productivity and streamline work processes. These AI features set Microsoft Teams apart from its competitors.
Zoom has expanded beyond video conferencing to offer a comprehensive suite of collaboration tools. This includes products such as Zoom Phone, Zoom Rooms, Zoom Events & Webinars. By diversifying its offerings, the company addresses a broader range of communication and collaboration needs, catering to both SMEs and large enterprises. Additionally, the company has formed strategic partnerships with leading tech companies to integrate with popular tools. Partnerships and integrations allow Zoom to remain relevant and increase adoption among enterprise users who rely on diverse tech ecosystems.
Major players operating in the collaboration software industry include: