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The increasing adoption of eco-friendly and sustainable products, as well as rising advancements in smart coatings technology will play a key role in the market growth. For instance, in January 2024, Hitachi High-Tech Analytical Science, a subsidiary of Hitachi High-Tech Corp., launched the FT210 XRF analyzer to expand smart coatings analysis. Moreover, numerous manufacturers are focusing on developing low-VOC water-based coil coatings to meet stringent environmental regulations and the growing demand for sustainable solutions. There is also surging interest in self-cleaning, antimicrobial properties and energy efficiency, which are particularly used in the construction and equipment industries. The integration of nanotechnology in coil coatings is gaining traction for providing improved durability, corrosion resistance and aesthetic appeal.