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Current trends in the cocoa bean industry include a growing preference for premium and artisanal chocolates, driven by consumer demand for high-quality, ethically sourced products. There is also an increased focus on sustainability, with more brands adopting fair trade and organic certifications. Upcoming trends suggest a rising interest in plant-based and functional cocoa products, such as health-oriented cocoa powders and supplements. The use of technology for enhanced traceability and transparency in supply chains is gaining momentum. Additionally, innovations in cocoa processing and product development are expected to meet evolving consumer preferences, including those for personalized and customized chocolate experiences.