Home > Food & Beverages > Food Additives > Preservatives > Clean-label Ingredients Market
There is growing demand for natural and recognizable ingredients. Consumers are increasingly seeking products with shorter ingredient lists, free from artificial additives and chemicals. This has led to a surge in the use of natural flavors, colors, sweeteners, and preservatives in food and beverages. Beyond traditional applications like bakery and snacks, clean-label ingredients are making inroads into dairy, meat, and even beverages, as manufacturers respond to the demand for healthier options across the entire spectrum of the food and beverage industry.
Additionally, technological advancements are enabling the development of innovative clean-label ingredients that can improve the shelf life, stability, and taste of products, addressing some of the challenges associated with clean labeling. Now-a-days consumers are not only concerned about what goes into their food but also how it's produced and sourced. This has spurred an interest in sustainably sourced and eco-friendly ingredients, contributing to the growth of organic and non-GMO options.