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Consumers are increasingly seeking healthier & more natural snack options. This trend has led to a rise in the demand for citrus gummies made with natural ingredients such as natural flavors, real fruit extracts, and plant-based sweeteners. In addition, the popularity of citrus gummies that include functional ingredients such as vitamins, antioxidants, and dietary fibers is gaining popularity as consumers look for added health benefits.
The COVID-19 pandemic has heightened consumer awareness about the importance of immune health. Citrus fruits are known for their high vitamin C content, which is associated with immunity boosting properties. This has led to a surge in demand for citrus gummies that promote immunity, specifically those fortified with vitamin C or other immune-supporting ingredients. The demand for vegan and plant-based food products has been on the rise, driven by factors such as health consciousness, sustainability concerns, and ethical considerations.