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Increased awareness of health and wellness has led consumers to prioritize products that contribute to a healthier lifestyle. Citronella oil, with its natural properties, aligns with this trend. The trend towards natural and organic products has driven the demand for citronella oil-based insect repellents as consumers seek safer alternatives to chemical-based repellents. Consumers and companies are placing a higher emphasis on sustainable sourcing practices and ethical production methods, impacting citronella oil production and supply chains.